Bedrijfsproblee
m Samsung
31-1-2022
Door: Harmen Roeland
Harmen Roeland 668377
Inholland Haarlem
Klas 2B
, Inholland Haarlem
Business Studies jaar 2
Onderzoeksvaardigheden
Haarlem, 31 januari 2022
Docent: Tim Mazajchik
Harmen Roeland 668377
HABSFVT2B
1
, Inhoud
Inleiding..................................................................................................................................................2
Hoofdstuk 1 probleemanalyse................................................................................................................3
1.1 Bedrijfsprobleemstelling...............................................................................................................4
1.2 Bedrijfsdoelstelling.......................................................................................................................4
1.3 Analyse bedrijfsprobleem.............................................................................................................4
Afbakening onderzoeksterrein:..........................................................................................................4
Kennisbehoefte:.................................................................................................................................4
Hoofdstuk 2 onderzoeksdoelstelling......................................................................................................4
2.1 probleemstelling...........................................................................................................................5
Hoofdvraag:....................................................................................................................................5
Deelvragen:....................................................................................................................................5
Hoofdstuk 3 theoretisch kader...............................................................................................................5
3.1 Wat is activeren?..........................................................................................................................6
(Velner, 2017).....................................................................................................................................6
3.2 Activeren in de theorie:................................................................................................................6
AIDA model:....................................................................................................................................6
Koopbeslissingsproces:...................................................................................................................7
3.3 Tijd tussen aanschaffen telefoon..................................................................................................7
Hoofdstuk 4 Methodologie.....................................................................................................................8
4.1 Onderzoeksopzet..........................................................................................................................8
4.2 Uitwerking per deelvraag.............................................................................................................9
4.3 Kwaliteit van het onderzoek.........................................................................................................9
Betrouwbaarheid............................................................................................................................9
Validiteit.........................................................................................................................................9
Hoofdstuk 5 Meetinstrument...............................................................................................................10
Bijlagen.................................................................................................................................................13
Zoekplan:..........................................................................................................................................13
Bibliografie...........................................................................................................................................15
Inleiding
2
m Samsung
31-1-2022
Door: Harmen Roeland
Harmen Roeland 668377
Inholland Haarlem
Klas 2B
, Inholland Haarlem
Business Studies jaar 2
Onderzoeksvaardigheden
Haarlem, 31 januari 2022
Docent: Tim Mazajchik
Harmen Roeland 668377
HABSFVT2B
1
, Inhoud
Inleiding..................................................................................................................................................2
Hoofdstuk 1 probleemanalyse................................................................................................................3
1.1 Bedrijfsprobleemstelling...............................................................................................................4
1.2 Bedrijfsdoelstelling.......................................................................................................................4
1.3 Analyse bedrijfsprobleem.............................................................................................................4
Afbakening onderzoeksterrein:..........................................................................................................4
Kennisbehoefte:.................................................................................................................................4
Hoofdstuk 2 onderzoeksdoelstelling......................................................................................................4
2.1 probleemstelling...........................................................................................................................5
Hoofdvraag:....................................................................................................................................5
Deelvragen:....................................................................................................................................5
Hoofdstuk 3 theoretisch kader...............................................................................................................5
3.1 Wat is activeren?..........................................................................................................................6
(Velner, 2017).....................................................................................................................................6
3.2 Activeren in de theorie:................................................................................................................6
AIDA model:....................................................................................................................................6
Koopbeslissingsproces:...................................................................................................................7
3.3 Tijd tussen aanschaffen telefoon..................................................................................................7
Hoofdstuk 4 Methodologie.....................................................................................................................8
4.1 Onderzoeksopzet..........................................................................................................................8
4.2 Uitwerking per deelvraag.............................................................................................................9
4.3 Kwaliteit van het onderzoek.........................................................................................................9
Betrouwbaarheid............................................................................................................................9
Validiteit.........................................................................................................................................9
Hoofdstuk 5 Meetinstrument...............................................................................................................10
Bijlagen.................................................................................................................................................13
Zoekplan:..........................................................................................................................................13
Bibliografie...........................................................................................................................................15
Inleiding
2
