Case 2: How to manage innovation in healthcare?
Learning goals
1. What are the different phases of innovation?
2. Who is involved in the innovation process? (Internal and external)
3. What is the role of the manager in innovation management?
4. How can the development of new drugs, medical devices and services be managed?
What are the challenges?
5. What are the different theories and approaches in innovation management?
1. What are the different phases of innovation?
Different phases of innovation
- Idea generation
o Fuzzy frond end: it is and iterative process
o Input of ideas for new products, services or processes
o Some directly filtered out/ other further developed
- Choice of best ideas (selecting)
o Promising ideas are selected and developed into concepts
o Potential market will be explored
o Best design is considered
o Assessment of investment needed and potential returns
- Implementation
o Management decides which new products, services, processes, business
models or any combination of these, will be developed
o Unsuccessful implementation projects are terminated
- Market
o Based on successful implementation projects, new products, services,
processes, etc. are brought to the market
, The typical phases of innovation: “the development funnel” (Goffin & Mitchell, 2017)
2. Who is involved in the innovation process? (Internal and external)
Functions involved in innovation
All functions (or departments) of an organisation should actively contribute to innovation:
- R&D
- Industrial design focus and function
- Marketing identifying customers’ needs
- Sales develop new market
- Operations optimizing production processes
- Finance and accounting calculating return on investment
- Human resource management support a culture of innovation
- Senior management breaking down functional barriers
- Outside resources essential for open innovation
o Patient groups
o Regulators
o Financial partners
o Universities
o Healthcare providers
Learning goals
1. What are the different phases of innovation?
2. Who is involved in the innovation process? (Internal and external)
3. What is the role of the manager in innovation management?
4. How can the development of new drugs, medical devices and services be managed?
What are the challenges?
5. What are the different theories and approaches in innovation management?
1. What are the different phases of innovation?
Different phases of innovation
- Idea generation
o Fuzzy frond end: it is and iterative process
o Input of ideas for new products, services or processes
o Some directly filtered out/ other further developed
- Choice of best ideas (selecting)
o Promising ideas are selected and developed into concepts
o Potential market will be explored
o Best design is considered
o Assessment of investment needed and potential returns
- Implementation
o Management decides which new products, services, processes, business
models or any combination of these, will be developed
o Unsuccessful implementation projects are terminated
- Market
o Based on successful implementation projects, new products, services,
processes, etc. are brought to the market
, The typical phases of innovation: “the development funnel” (Goffin & Mitchell, 2017)
2. Who is involved in the innovation process? (Internal and external)
Functions involved in innovation
All functions (or departments) of an organisation should actively contribute to innovation:
- R&D
- Industrial design focus and function
- Marketing identifying customers’ needs
- Sales develop new market
- Operations optimizing production processes
- Finance and accounting calculating return on investment
- Human resource management support a culture of innovation
- Senior management breaking down functional barriers
- Outside resources essential for open innovation
o Patient groups
o Regulators
o Financial partners
o Universities
o Healthcare providers
