SUMMARY
Academic Project September 2025
Book + lecture notes Pre-Master Business Administration
Romy Mens
University of Amterdam
,Inhoudsopgave
WEEK 1 - FOUNDATIONS OF RESEARCH METHODS & ETHICS ...........................................................................3
Lecture/slides .......................................................................................................................................................3
Seminar/slides .....................................................................................................................................................3
Chapter 1 - Foundations of Research Methods ....................................................................................................7
Chapter 2 - Ethics ...............................................................................................................................................18
WEEK 2 - QUALITATIVE APPROACHES TO RESEARCH & SAMPLING ................................................................ 24
Lecture/slides .....................................................................................................................................................24
Seminar/slides ...................................................................................................................................................25
Chapter 3 - Qualitative Approaches to Research ...............................................................................................28
Chapter 4 - sampling ..........................................................................................................................................34
WEEK 3 - INTRODUCTION TO MEASUREMENT & SCALES, TESTS AND INDEXES .............................................. 42
Seminar-slides ....................................................................................................................................................42
Chapter 5: introduction to Measurement ..........................................................................................................46
CHAPTER 6: SCALES, TESTS, AND INDEXES .........................................................................................................55
WEEK 4 - SURVEY RESEARCH & INTRODUCTION TO DESIGN .......................................................................... 60
Lecture/slides .....................................................................................................................................................60
Chapter 7: Survey Research ...............................................................................................................................61
Chapter 8: Introduction to Design......................................................................................................................67
WEEK 5 - EXPERIMENTAL DESIGN & QUASI-EXPERIMENTAL DESIGN.............................................................. 72
Chapter 9: experimental design .........................................................................................................................72
Chapter 10: quasi-experimental design .............................................................................................................79
WEEK 6 - INTRODUCTION TO DATA ANALYSIS & INFERENTIAL ANALYSIS ....................................................... 83
Chapter 11: introduction to data analysis & inferential analysis .......................................................................84
Chapter 12: inferential analysis .........................................................................................................................91
,WEEK 1 - FOUNDATIONS OF RESEARCH METHODS & ETHICS
Lecture/slides
Objectives of Academic Project Include:
- Translating business problems into research questions and research objectives;
- Locating academic literature and critically assessing its quality and relevance
to a novel research endeavor;
- Differentiating between the different philosophical perspectives that may be
taken vis-à-vis (the generation of) knowledge;
- Reflecting on the importance of ethical considerations across all phases of the
research process;
Objectives of Academic Project Include (cont’d):
- Gaining knowledge of and insight into the design and conduct of both
quantitative and qualitative scientific business research;
- Applying such knowledge and insight in the analysis of published
research and presenting the outcomes of this analysis;
- Applying knowledge and insight of qualitative research to the conduct and
writing up of a group qualitative research project.
The aim of this course is to train you in the ‘language’ of research, so that
you will acquire the means to i) critically distinguish positive and negative
features of published research and ii) optimize your own research design
given ethical, time, and resource constraints.
Seminar/slides
, When you are reading an article, always start with thinking: with what can I
disagree?
Basic research à you just want to know how things work. Like human motivations or
something like that. Designed to generate discoveries and to understand how the
discoveries work
Applied research à the kind of research that is used for organizations. Solves
problems. Tests a discovery under increasingly controlled conditions in real-world
contexts
Academic Project September 2025
Book + lecture notes Pre-Master Business Administration
Romy Mens
University of Amterdam
,Inhoudsopgave
WEEK 1 - FOUNDATIONS OF RESEARCH METHODS & ETHICS ...........................................................................3
Lecture/slides .......................................................................................................................................................3
Seminar/slides .....................................................................................................................................................3
Chapter 1 - Foundations of Research Methods ....................................................................................................7
Chapter 2 - Ethics ...............................................................................................................................................18
WEEK 2 - QUALITATIVE APPROACHES TO RESEARCH & SAMPLING ................................................................ 24
Lecture/slides .....................................................................................................................................................24
Seminar/slides ...................................................................................................................................................25
Chapter 3 - Qualitative Approaches to Research ...............................................................................................28
Chapter 4 - sampling ..........................................................................................................................................34
WEEK 3 - INTRODUCTION TO MEASUREMENT & SCALES, TESTS AND INDEXES .............................................. 42
Seminar-slides ....................................................................................................................................................42
Chapter 5: introduction to Measurement ..........................................................................................................46
CHAPTER 6: SCALES, TESTS, AND INDEXES .........................................................................................................55
WEEK 4 - SURVEY RESEARCH & INTRODUCTION TO DESIGN .......................................................................... 60
Lecture/slides .....................................................................................................................................................60
Chapter 7: Survey Research ...............................................................................................................................61
Chapter 8: Introduction to Design......................................................................................................................67
WEEK 5 - EXPERIMENTAL DESIGN & QUASI-EXPERIMENTAL DESIGN.............................................................. 72
Chapter 9: experimental design .........................................................................................................................72
Chapter 10: quasi-experimental design .............................................................................................................79
WEEK 6 - INTRODUCTION TO DATA ANALYSIS & INFERENTIAL ANALYSIS ....................................................... 83
Chapter 11: introduction to data analysis & inferential analysis .......................................................................84
Chapter 12: inferential analysis .........................................................................................................................91
,WEEK 1 - FOUNDATIONS OF RESEARCH METHODS & ETHICS
Lecture/slides
Objectives of Academic Project Include:
- Translating business problems into research questions and research objectives;
- Locating academic literature and critically assessing its quality and relevance
to a novel research endeavor;
- Differentiating between the different philosophical perspectives that may be
taken vis-à-vis (the generation of) knowledge;
- Reflecting on the importance of ethical considerations across all phases of the
research process;
Objectives of Academic Project Include (cont’d):
- Gaining knowledge of and insight into the design and conduct of both
quantitative and qualitative scientific business research;
- Applying such knowledge and insight in the analysis of published
research and presenting the outcomes of this analysis;
- Applying knowledge and insight of qualitative research to the conduct and
writing up of a group qualitative research project.
The aim of this course is to train you in the ‘language’ of research, so that
you will acquire the means to i) critically distinguish positive and negative
features of published research and ii) optimize your own research design
given ethical, time, and resource constraints.
Seminar/slides
, When you are reading an article, always start with thinking: with what can I
disagree?
Basic research à you just want to know how things work. Like human motivations or
something like that. Designed to generate discoveries and to understand how the
discoveries work
Applied research à the kind of research that is used for organizations. Solves
problems. Tests a discovery under increasingly controlled conditions in real-world
contexts
