Leisure Direction

LEISURE DIRECTION:

Lecture 1: Introduction into Leisure Direction
Lecture Outline
• The relevance of Leisure Direction for this study and the industry
• Broad outline of the Leisure Direction course and its components
• Practical set-up of the Leisure Direction course
• Some examples of Leisure Direction
A changing (leisure) world:
• Globalization within business world
• Networks and (digital) information streams
• Growing importance of leisure in western and non-western society in terms of turnover and
employment
• Increase of use of leisure for societal purposes
• Cross-sectorial cooperation’s between leisure sector and other sectors (f.e. health, education)
The relevance of Leisure Direction:
In this world people are needed who:
• Have a helicopter view over the leisure sector
• Can bring different parties together
• Can lead a process of (strategic) cooperation
The relevance of Leisure Direction:
Therefore the word Director is quite applicable here….
The relevance of Leisure Direction:
A powerful, international example of
Leisure Direction
http://www.youtube.com/watch?v=iBQGInTz71s (library)
The relevance of Leisure Direction – Current vacancies
Director of Leisure and Cultural Services, Japan
- Planning and directing services and activities related to leisure, sports, culture and the arts
- Overseeing the management of about 8 000 civil service staff
- Formulating policy and strategic proposals for the funding and development of leisure and cultural
programmes
- Assuming overall responsibility for planning and securing financial and manpower resources
The relevance of Leisure Direction – Breaking news
Wanted: 'Leisure director' to turn Barrington (UK) the bedroom community into cultural center
• Town Manager Peter DeAngelis is advertising for a director of leisure services to replace the about-
to-retire recreation director.
The leisure director would be responsible for breathing new cultural life into this archetypical
bedroom community.
• More than 20 people have applied for the $25,000-a-year job.
• During an unscientific survey, shopkeepers in Barrington village were resoundingly enthusiastic
about promoting the town as a destination for artistic and cultural events, like nearby Warren and
Bristol.
The relevance of Leisure Direction:
Leisure Direction:
Entrepreneurship Marketing Project management Imagineering

,The relevance of Leisure Direction:
Leisure Direction:
Supply -------------------------------------------------
Entrepreneurship Marketing Project management Imagineering
The relevance of Leisure Direction:
Leisure Direction:
Supply ------------------------------------------------
Enterpreneurship Marketing Projectmanagement Imagineering
Quality management SWOT analysis Tactic tools for cooperation Experience
Leadership styles Porter’s 5 forces provider’s model
Change management Methods to develop
services/products
The relevance of Leisure Direction:
Leisure Direction:
Supply -------------------------------------------------
Entrepreneurship Marketing Project management Imagineering
Look at the next clip from the perspective of one of the 5 roles:
• Who do you think you need to organise this….
Different parties involved
https://www.youtube.com/watch?v=Z7lw0pUdVRc
Relevance of Leisure Direction:
Course objectives
• An insight in the different stakeholders in a leisure direction process, such as government, the
voluntary sector and leisure providers
• An insight in the planning and managing of leisure
• An insight in theoretical models such as a network analysis, stakeholders analysis, feasibility
analysis and support analysis
• An insight in how to direct a process to come to cooperation between stakeholders in the leisure
industry, applied to the different leisure sub sectors
Leisure Direction
Broad Outline

, LECTURE 2
The importance of leisure
For (Dutch) society and economy
– ca. ?? people are working in the Leisure sector 350.000
– ca. ?? billion euro turnover a year 36
– ca. ?? hours of leisure per week 45
– source of personal development/well-being
– vehicle for social integration
– stimulus for urban and regional development
Introduction to Leisure
Today’s outline
1. Leisure Demand
• Sociology; lifestyles, socialization, peers, socio-demographic characteristics
• Psychology; motivation, experience, flow, pure leisure
2. Leisure Supply
• Economics; price policy, marketing
• Leisure providers, leisure sectors
3. Leisure Context
• Geography; radius of action, catchment area, site characteristics, carrying capacity
• Societal trends
Introduction to Leisure




Introduction to Leisure
1. Leisure Demand
Motivation and Needs
Leisure motivation scale (Ragheb and Beard)
• Intellectual dimension: learn, discover, think imagine
• Competence mastery dimension:achievements, challenge, competition
• Social dimension: friendships, relationships, appreciation
• Stimulus avoidance dimension:mental and physical relaxation, tranquil environment




Introduction to Leisure
Leisure experience