BUSN 311 CORE MAIN QUESTIONS AND ANSWERS
SET A+
✔✔FCB Grid applies ________ and _________ factors to segment different creative
approaches
A.high/low satisfaction and inexpensive/expensive
B.commodity/luxury and publicly/privately consumed
C.consumer/specialty goods and durable/nondurable goods
D.consumer/specialty goods and publicly/privately consumed
E.high/low involvement and think/feel - ✔✔High/Low Involvement and Think/Feel
✔✔In contemporary marketing, which is NOT a major challenge in creating an effective
ad message?
A.advertising clutter
B.advertising avoidance
C.lack of customer data
D.market fragmentation
E.ad skepticism - ✔✔C.lack of customer data
✔✔High absolute costs, high clutter, fleeting exposure, and less audience selectivity are
the limitations of _________ as an ad medium
A.television
B.internet
C.outdoor
D.direct mail
E.radio - ✔✔A.television
✔✔Product managers are under pressure to increase current sales, companies face
more competition, and less differentiation with competing brands are all factors that
affect the growth of _____:
A.sales promotion
B.interactive marketing
C.product placement
, D.comparative advertising
E.public relations - ✔✔A.sales promotion
✔✔In online marketing, SEM means ______
A.strategic electronic marketing
B.social experience management
C.search engine marketing
D.social engaging message
E.social commerce/E-commerce/M-commerce - ✔✔C.Search Engine Marketing
✔✔________ delivery network is composed of a firm's suppliers, distributors and
customers who partner with each other to improve the performance of the entire system
A.corporate
B.value
C.product
D.service
E.business - ✔✔B.Value
✔✔_______ offer producers greater efficiency in making goods available to target
markets
A.intermediaries (distributor)
B.suppliers
C.media organizations
D.federal trade commission (FTC)
E.PR firms - ✔✔A.Intermediaries (Distributors)
✔✔Apple has distributed their products not only through other retailers like Best Buy but
also through its own stores, and recently Google announces that they were planning to
open physical stores to promote and sell Google glasses. Those are examples of
_________
A.direct marketing
B.through-the-line marketing (TTL)
C.blue ocean strategy
D.vertical marketing systems (VMSs)
E.value chain - ✔✔D.Vertical Marketing Systems (VMS)
✔✔Which one is NOT an advantage of having a large amount of inventory?
A.minimize losses due to spoilage, obsolescence and pilferage
B.smooth out production schedules
C.meet demand increases
D.compensate for forecast errors
E.all of the above are the advantages of having a large amount of inventory -
✔✔A.Minimize losses due to spoilage, obsolescence and pilferage
✔✔In marketing, what does IMC stand for? - ✔✔Integrated Marketing Communication
SET A+
✔✔FCB Grid applies ________ and _________ factors to segment different creative
approaches
A.high/low satisfaction and inexpensive/expensive
B.commodity/luxury and publicly/privately consumed
C.consumer/specialty goods and durable/nondurable goods
D.consumer/specialty goods and publicly/privately consumed
E.high/low involvement and think/feel - ✔✔High/Low Involvement and Think/Feel
✔✔In contemporary marketing, which is NOT a major challenge in creating an effective
ad message?
A.advertising clutter
B.advertising avoidance
C.lack of customer data
D.market fragmentation
E.ad skepticism - ✔✔C.lack of customer data
✔✔High absolute costs, high clutter, fleeting exposure, and less audience selectivity are
the limitations of _________ as an ad medium
A.television
B.internet
C.outdoor
D.direct mail
E.radio - ✔✔A.television
✔✔Product managers are under pressure to increase current sales, companies face
more competition, and less differentiation with competing brands are all factors that
affect the growth of _____:
A.sales promotion
B.interactive marketing
C.product placement
, D.comparative advertising
E.public relations - ✔✔A.sales promotion
✔✔In online marketing, SEM means ______
A.strategic electronic marketing
B.social experience management
C.search engine marketing
D.social engaging message
E.social commerce/E-commerce/M-commerce - ✔✔C.Search Engine Marketing
✔✔________ delivery network is composed of a firm's suppliers, distributors and
customers who partner with each other to improve the performance of the entire system
A.corporate
B.value
C.product
D.service
E.business - ✔✔B.Value
✔✔_______ offer producers greater efficiency in making goods available to target
markets
A.intermediaries (distributor)
B.suppliers
C.media organizations
D.federal trade commission (FTC)
E.PR firms - ✔✔A.Intermediaries (Distributors)
✔✔Apple has distributed their products not only through other retailers like Best Buy but
also through its own stores, and recently Google announces that they were planning to
open physical stores to promote and sell Google glasses. Those are examples of
_________
A.direct marketing
B.through-the-line marketing (TTL)
C.blue ocean strategy
D.vertical marketing systems (VMSs)
E.value chain - ✔✔D.Vertical Marketing Systems (VMS)
✔✔Which one is NOT an advantage of having a large amount of inventory?
A.minimize losses due to spoilage, obsolescence and pilferage
B.smooth out production schedules
C.meet demand increases
D.compensate for forecast errors
E.all of the above are the advantages of having a large amount of inventory -
✔✔A.Minimize losses due to spoilage, obsolescence and pilferage
✔✔In marketing, what does IMC stand for? - ✔✔Integrated Marketing Communication
