BUSN 311 ACTUAL FINALS QUESTIONS AND
ANSWERS SET A+
✔✔In evaluating different market segments for targeting, which factor(s) a firm should
examine _____________ - ✔✔All of the above (evaluating different market segments
for targeting)
✔✔To segment the market, brand marketers sometimes apply behavioral variable
based on the information from ______________ research - ✔✔U & A
✔✔____________________ products are products and services for personal
consumption - ✔✔Consumer
✔✔____________ is the way the product is defined by consumers on important
attributes - the place the product occupies in consumers' minds relative to competing
products - ✔✔Brand positioning - the way the product is defined...
✔✔__________ includes brand loyalty, awareness, quality perception, and image
association - ✔✔Brand equity
✔✔In modern marketing, _________________________ stands for a rapid
experimentation across marketing channels and product development to identify the
most effective ways to grow a business - ✔✔Growth hacking
✔✔In the product life cycle (PLC), _________________ stage can be characterized as:
rapidly rising sales and growing number of competitors. - ✔✔Growth --> PLC stage
✔✔Which one is the right pair for (a) and (b) in the graph for PLC?
(Draw Graph) - ✔✔Sales and Profit
✔✔In business & IT fields, SaaS stands for _________________ - ✔✔Software-as-a-
Service (SaaS)
, ✔✔Marketers summarized information from situation analyses into a SWOT table. What
SWOT stands for? - ✔✔SWOT
✔✔_______________________ is the process of evaluating each market segment's
attractiveness and selecting one or more segments to enter - ✔✔Targeting
✔✔Write a sample statement of marketing objective for iPhone XR. The statement
should meet the SMART criteria covered in the lecture
The marketing objective of iPhone XR is: - ✔✔The marketing objective is to increase
sales for ABC by 30% within the third quarter of this year
✔✔A brand is a name, term, sign, symbol, design, or a combination of these that
____________ then products or services of one seller of group of sellers and
____________ them from those of competitors - ✔✔identifies, differentiates
✔✔The following diagram presents the process of Customer
______________________ - ✔✔Development
(Include diagram)
✔✔National Public Radio (NPR) released a new radio app, NPR One with user-friendly
interface and customization news broadcasting. Suggest an ad slogan to position NPR
One based on a particular TPO(Time/Place/Occasion) (TPO positioning) - ✔✔NPR -
TPO position side
(Slide: No _____, No Kiss
Gives You Wings _____________
The sweet you can eat between meals without ruining your appetite ____
✔✔The presented table is the simulated consumer research data for two major
automobile brands. The number in the wright column indicates how consumers consider
importantly about each attribute in the right column. Other numbers under two brands
indicate how consumers are satisfied with each attribute of the brand. Both numbers
were measured with 7-point scales. The numbers in parentheses are the multiples of
weights and the brand's scores. Total is the sum weighted scores for each brand. Based
on the lecture, provide four different strategic approaches what Toyota Camry need in
order to decrease the gap between their total score, 113 and Accord's total score, 125.
Instead of speaking general principles of each approach, you need to answer this
question with mentioning specific attributes and numbers based on the given table
(***TABLE - REVIEW***) - ✔✔Strategic applications strategies
(Include here...)
ANSWERS SET A+
✔✔In evaluating different market segments for targeting, which factor(s) a firm should
examine _____________ - ✔✔All of the above (evaluating different market segments
for targeting)
✔✔To segment the market, brand marketers sometimes apply behavioral variable
based on the information from ______________ research - ✔✔U & A
✔✔____________________ products are products and services for personal
consumption - ✔✔Consumer
✔✔____________ is the way the product is defined by consumers on important
attributes - the place the product occupies in consumers' minds relative to competing
products - ✔✔Brand positioning - the way the product is defined...
✔✔__________ includes brand loyalty, awareness, quality perception, and image
association - ✔✔Brand equity
✔✔In modern marketing, _________________________ stands for a rapid
experimentation across marketing channels and product development to identify the
most effective ways to grow a business - ✔✔Growth hacking
✔✔In the product life cycle (PLC), _________________ stage can be characterized as:
rapidly rising sales and growing number of competitors. - ✔✔Growth --> PLC stage
✔✔Which one is the right pair for (a) and (b) in the graph for PLC?
(Draw Graph) - ✔✔Sales and Profit
✔✔In business & IT fields, SaaS stands for _________________ - ✔✔Software-as-a-
Service (SaaS)
, ✔✔Marketers summarized information from situation analyses into a SWOT table. What
SWOT stands for? - ✔✔SWOT
✔✔_______________________ is the process of evaluating each market segment's
attractiveness and selecting one or more segments to enter - ✔✔Targeting
✔✔Write a sample statement of marketing objective for iPhone XR. The statement
should meet the SMART criteria covered in the lecture
The marketing objective of iPhone XR is: - ✔✔The marketing objective is to increase
sales for ABC by 30% within the third quarter of this year
✔✔A brand is a name, term, sign, symbol, design, or a combination of these that
____________ then products or services of one seller of group of sellers and
____________ them from those of competitors - ✔✔identifies, differentiates
✔✔The following diagram presents the process of Customer
______________________ - ✔✔Development
(Include diagram)
✔✔National Public Radio (NPR) released a new radio app, NPR One with user-friendly
interface and customization news broadcasting. Suggest an ad slogan to position NPR
One based on a particular TPO(Time/Place/Occasion) (TPO positioning) - ✔✔NPR -
TPO position side
(Slide: No _____, No Kiss
Gives You Wings _____________
The sweet you can eat between meals without ruining your appetite ____
✔✔The presented table is the simulated consumer research data for two major
automobile brands. The number in the wright column indicates how consumers consider
importantly about each attribute in the right column. Other numbers under two brands
indicate how consumers are satisfied with each attribute of the brand. Both numbers
were measured with 7-point scales. The numbers in parentheses are the multiples of
weights and the brand's scores. Total is the sum weighted scores for each brand. Based
on the lecture, provide four different strategic approaches what Toyota Camry need in
order to decrease the gap between their total score, 113 and Accord's total score, 125.
Instead of speaking general principles of each approach, you need to answer this
question with mentioning specific attributes and numbers based on the given table
(***TABLE - REVIEW***) - ✔✔Strategic applications strategies
(Include here...)
