,The Online Business Owner’s Blueprint
For Long-Term Success
-2-
, Table Of Contents
Introduction...............................................................................4-5
Why is Content An Important Part of Your Marketing Strategy?..5-11
........
Who Are You?......................................................................6-7
Are You For Real?.................................................................7-8
Pick Me...............................................................................8 Do
I Remember You?............................................................8-9
Where Do I Go? I’m Lost.......................................................9-10
Can I Really Trust You?.........................................................10-11
Content That Holds the Power You Should Be Harnessing...........11-15
Articles................................................................................11-12
E-Books..............................................................................12-13
Reports...............................................................................13
Website Content...................................................................14
Blogs..................................................................................14
Newsletters..........................................................................15
Creating Compelling Content that Achieves Marketing Success...15-28
Articles................................................................................16-19
E-Books..............................................................................19-21
Reports...............................................................................21-24
Website...............................................................................24-25
Blogs..................................................................................25-26
Newsletters..........................................................................26-28
Where To Market Your Content...................................................28-32
Article Directories.................................................................29-30
Blogrolls..............................................................................30
Social Media Sites or Micro-Blogs............................................30-31
Use Squeeze Pages for Newsletter Sign-ups.............................31
Message Boards and Forums..................................................31-32
Affiliates..............................................................................32
Final Thoughts............................................................................33
-3-
, Introduction
Are you frustrated because you’re still not making the kind of money
you would like to – even after you’ve spent hundreds of dollars and
countless hours marketing your business the way everyone else told
you to?
You’re not alone!
We’ve all wasted time and money on things that don’t work. In fact,
statistics show that the average new Internet marketer will lose $1500
to $2500 during the first year of business on worthless products and
programs.
I’m not going to lie and tell you that you don’t have to spend money to
get your business off the ground and keep it going, because you do,
but once you’re up and running it shouldn’t be costing you money.
Now I’m not talking about your everyday business expenses. You do
have to fork out money for website hosting, a shopping cart service,
autoresponder account, and things like that. But when you start
spending more money than you make driving traffic to your website,
you need step back and take a serious look at your current marketing
strategies.
So isn’t it time to leave behind those high ticket products and old-
fashioned advertising methods and learn the real deal to building a
solid, long-term business?
Because that’s what you want don’t you? A business with a foundation
meant for longevity and growth.
-4-
For Long-Term Success
-2-
, Table Of Contents
Introduction...............................................................................4-5
Why is Content An Important Part of Your Marketing Strategy?..5-11
........
Who Are You?......................................................................6-7
Are You For Real?.................................................................7-8
Pick Me...............................................................................8 Do
I Remember You?............................................................8-9
Where Do I Go? I’m Lost.......................................................9-10
Can I Really Trust You?.........................................................10-11
Content That Holds the Power You Should Be Harnessing...........11-15
Articles................................................................................11-12
E-Books..............................................................................12-13
Reports...............................................................................13
Website Content...................................................................14
Blogs..................................................................................14
Newsletters..........................................................................15
Creating Compelling Content that Achieves Marketing Success...15-28
Articles................................................................................16-19
E-Books..............................................................................19-21
Reports...............................................................................21-24
Website...............................................................................24-25
Blogs..................................................................................25-26
Newsletters..........................................................................26-28
Where To Market Your Content...................................................28-32
Article Directories.................................................................29-30
Blogrolls..............................................................................30
Social Media Sites or Micro-Blogs............................................30-31
Use Squeeze Pages for Newsletter Sign-ups.............................31
Message Boards and Forums..................................................31-32
Affiliates..............................................................................32
Final Thoughts............................................................................33
-3-
, Introduction
Are you frustrated because you’re still not making the kind of money
you would like to – even after you’ve spent hundreds of dollars and
countless hours marketing your business the way everyone else told
you to?
You’re not alone!
We’ve all wasted time and money on things that don’t work. In fact,
statistics show that the average new Internet marketer will lose $1500
to $2500 during the first year of business on worthless products and
programs.
I’m not going to lie and tell you that you don’t have to spend money to
get your business off the ground and keep it going, because you do,
but once you’re up and running it shouldn’t be costing you money.
Now I’m not talking about your everyday business expenses. You do
have to fork out money for website hosting, a shopping cart service,
autoresponder account, and things like that. But when you start
spending more money than you make driving traffic to your website,
you need step back and take a serious look at your current marketing
strategies.
So isn’t it time to leave behind those high ticket products and old-
fashioned advertising methods and learn the real deal to building a
solid, long-term business?
Because that’s what you want don’t you? A business with a foundation
meant for longevity and growth.
-4-
