LSUS MBA 701 EXAM 2 COMPREHENSIVE
EXAM SCRIPT TESTED QUESTIONS WITH
FULL SOLUTION GRADED A+
⩥ During the purchase phase, a customer may decide not to ______.
Answer: purchase
⩥ During the purchase phase, customers decide on a retail ______.
Answer: channel
⩥ Retail free riding can happen during the ______ phase.
Answer: purchase
⩥ In the post-purchase phase, customers assess the purchase and the
purchase ______.
Answer: process
⩥ In the post-purchase phase, customers determine ______.
Answer: satisfaction
⩥ Post-purchase satisfaction asks whether the customer got what was
______.
,Answer: expected
⩥ Customer satisfaction can lead to repeat ______.
Answer: purchases
⩥ Customer satisfaction can lead to negative or positive word of
______.
Answer: mouth
⩥ Customer satisfaction can lead to product ______.
Answer: returns
⩥ The purchase process is used by B2C and ______.
Answer: B2B
⩥ B2C stands for Business-to-______.
Answer: Consumer
⩥ B2B stands for Business-to-______.
Answer: Business
⩥ The two different types of purchases are consumer and ______.
, Answer: business
⩥ The three types of consumer purchases are convenience, shopping,
and ______.
Answer: specialty
⩥ Convenience purchases are ______ involvement.
Answer: low
⩥ Shopping purchases are ______ involvement.
Answer: medium
⩥ Specialty purchases are ______ involvement.
Answer: high
⩥ Convenience purchases involve standard, frequently consumed goods
or impulse ______.
Answer: purchases
⩥ Consumers do not spend much time thinking or planning ______
purchases.
Answer: convenience
EXAM SCRIPT TESTED QUESTIONS WITH
FULL SOLUTION GRADED A+
⩥ During the purchase phase, a customer may decide not to ______.
Answer: purchase
⩥ During the purchase phase, customers decide on a retail ______.
Answer: channel
⩥ Retail free riding can happen during the ______ phase.
Answer: purchase
⩥ In the post-purchase phase, customers assess the purchase and the
purchase ______.
Answer: process
⩥ In the post-purchase phase, customers determine ______.
Answer: satisfaction
⩥ Post-purchase satisfaction asks whether the customer got what was
______.
,Answer: expected
⩥ Customer satisfaction can lead to repeat ______.
Answer: purchases
⩥ Customer satisfaction can lead to negative or positive word of
______.
Answer: mouth
⩥ Customer satisfaction can lead to product ______.
Answer: returns
⩥ The purchase process is used by B2C and ______.
Answer: B2B
⩥ B2C stands for Business-to-______.
Answer: Consumer
⩥ B2B stands for Business-to-______.
Answer: Business
⩥ The two different types of purchases are consumer and ______.
, Answer: business
⩥ The three types of consumer purchases are convenience, shopping,
and ______.
Answer: specialty
⩥ Convenience purchases are ______ involvement.
Answer: low
⩥ Shopping purchases are ______ involvement.
Answer: medium
⩥ Specialty purchases are ______ involvement.
Answer: high
⩥ Convenience purchases involve standard, frequently consumed goods
or impulse ______.
Answer: purchases
⩥ Consumers do not spend much time thinking or planning ______
purchases.
Answer: convenience
