MKT 337 Miller Exam 2 Questions
With Accurate Answers
marketing research - ANSWER procedures to develop and analyze new
information to help marketing managers make decisions
Marketing Information System (MIS) - ANSWER an organized way of continually
gathering, accessing, and analyzing information that marketing managers need
to make ongoing decisions
big data - ANSWER data sets too large and complex to work with typical
database management tools
data warehouse - ANSWER a place where databases are stored so that they are
available when needed
decision support system (DSS) - ANSWER a computer program that makes it
easy for marketing managers to get and use information as they are making
decisions
marketing dashboard - ANSWER displays up-to-the-minute marketing
information in an easy-to-read format--much like a car's dashboard shows the
speedometer and fuel gauge
marketing model - ANSWER a statement of relationships among marketing
variables
scientific method - ANSWER a decision-making approach that focuses on being
objective and orderly in testing ideas before accepting them
hypotheses - ANSWER educated guesses about the relationships between
things or about what will happen in the future
marketing research process - ANSWER a five-step application of the scientific
method that includes (1) defining the problem, (2) analyzing the situation, (3)
getting problem-specific data, (4) interpreting the data, and (5) solving the
problem
situation analysis - ANSWER an informal study of what information is already
available in the problem area
, secondary data - ANSWER information that has been collected or published
already
primary data - ANSWER information specifically collected to solve a current
problem
sentiment analysis - ANSWER an automated process of analyzing and
categorizing social media to determine the amount of positive, negative, and
neutral online comments a brand receives
research proposal - ANSWER a plan that specifies what marketing research
information will be obtained and how
qualitative research - ANSWER seeks in-depth, open-ended responses, not yes
or no answers
customer journey map - ANSWER it is the story and graphic diagram of a
customer's experience in the buying process from need aw
focus group interview - ANSWER an interview of 6 to 10 people in an informal
group setting
quantitative research - ANSWER seeks structured responses that can be
summarized in numbers--such as percentages, averages, or other statistics
response rate - ANSWER the percentage of people contacted in a research
sample who complete the questionnaire
consumer panel - ANSWER a group of consumers who provide information on a
continuing basis
experimental method - ANSWER a research approach in which researchers
compare the responses of two or more groups that are similar except on the
characteristic being tested
statistical packages - ANSWER easy-to-use computer programs that analyze
data
population - ANSWER in marketing research, the total group you are interested
in
sample - ANSWER a part of the relevant population
confidence intervals - ANSWER the range on either side of an estimate from a
sample that is likely to contain the true value for the whole population
With Accurate Answers
marketing research - ANSWER procedures to develop and analyze new
information to help marketing managers make decisions
Marketing Information System (MIS) - ANSWER an organized way of continually
gathering, accessing, and analyzing information that marketing managers need
to make ongoing decisions
big data - ANSWER data sets too large and complex to work with typical
database management tools
data warehouse - ANSWER a place where databases are stored so that they are
available when needed
decision support system (DSS) - ANSWER a computer program that makes it
easy for marketing managers to get and use information as they are making
decisions
marketing dashboard - ANSWER displays up-to-the-minute marketing
information in an easy-to-read format--much like a car's dashboard shows the
speedometer and fuel gauge
marketing model - ANSWER a statement of relationships among marketing
variables
scientific method - ANSWER a decision-making approach that focuses on being
objective and orderly in testing ideas before accepting them
hypotheses - ANSWER educated guesses about the relationships between
things or about what will happen in the future
marketing research process - ANSWER a five-step application of the scientific
method that includes (1) defining the problem, (2) analyzing the situation, (3)
getting problem-specific data, (4) interpreting the data, and (5) solving the
problem
situation analysis - ANSWER an informal study of what information is already
available in the problem area
, secondary data - ANSWER information that has been collected or published
already
primary data - ANSWER information specifically collected to solve a current
problem
sentiment analysis - ANSWER an automated process of analyzing and
categorizing social media to determine the amount of positive, negative, and
neutral online comments a brand receives
research proposal - ANSWER a plan that specifies what marketing research
information will be obtained and how
qualitative research - ANSWER seeks in-depth, open-ended responses, not yes
or no answers
customer journey map - ANSWER it is the story and graphic diagram of a
customer's experience in the buying process from need aw
focus group interview - ANSWER an interview of 6 to 10 people in an informal
group setting
quantitative research - ANSWER seeks structured responses that can be
summarized in numbers--such as percentages, averages, or other statistics
response rate - ANSWER the percentage of people contacted in a research
sample who complete the questionnaire
consumer panel - ANSWER a group of consumers who provide information on a
continuing basis
experimental method - ANSWER a research approach in which researchers
compare the responses of two or more groups that are similar except on the
characteristic being tested
statistical packages - ANSWER easy-to-use computer programs that analyze
data
population - ANSWER in marketing research, the total group you are interested
in
sample - ANSWER a part of the relevant population
confidence intervals - ANSWER the range on either side of an estimate from a
sample that is likely to contain the true value for the whole population
