College aantekeningen
IBCOM YEAR II / III - [LECTURES] Consumer Behaviour and Marketing Action (cm2072)
- Instelling
- Erasmus Universiteit Rotterdam (EUR)
- Boek
- Consumer Behavior
Notes of all the compulsory lectures of the course Consumer Behaviour and Marketing Action (CM2072) of the International Bachelor of Communication and Media. Includes all the lectures given by lecturer Petra Tenbult in week 1-8: Introduction, Consumer Decision Making, Motivation and Involvement, Pe...
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