Samenvatting
Summary IBCOM YEAR II / III - [LITERATURE] Consumer Behaviour and Marketing Action (cm2072)
- Instelling
- Erasmus Universiteit Rotterdam (EUR)
- Boek
- Consumer Behavior
Summary of all the compulsory literature of the course Consumer Behaviour and Marketing Action (CM2072), which is an elective provided by the International Bachelor of Communication and Media. Includes chapters 1-5, 8-10 of Solomon's book 'Consumer Behavior: Buying, Having and Being' (12th edition)...
[Meer zien]