Table of Contents
Knowledge clips...........................................................................................5
Knowledge clip 1 The Essentials...............................................................5
Knowledge clip 2 Observations.................................................................6
Knowledge clip 3 Empathizing & Defining................................................7
Knowledge clip 4 ideating, prototyping and testing..................................9
Knowledge clip 5 ideation, prototyping, testing......................................11
Chapter 1 Why do you do research?(Page 19 - 36)....................................13
1.1 (p22).................................................................................................13
1.2 (p28)................................................................................................15
1.3 (p33)................................................................................................16
1.4 (p35).................................................................................................17
Chapter 2 Choosing the subject (p 37 – 46)...............................................17
2.1 (p 38)................................................................................................17
2.2 (p40).................................................................................................17
2.3 (p44).................................................................................................18
2.4 (p45).................................................................................................18
Chapter 3 The background to your research (p47 - 59).............................19
3.1 (p48).................................................................................................19
3.2 (p49).................................................................................................19
3.3 (p50).................................................................................................19
3.4 (p57).................................................................................................21
Chapter 4 Main question and objective (p61 - 72).....................................22
4.1 (p62).................................................................................................22
4.2 (p66).................................................................................................23
4.3 (p70).................................................................................................23
Chapter 5 Concept demarcation and theoretical framework (p73 - 82).....24
5.1 (p74).................................................................................................24
5.2 (p77).................................................................................................24
5.3 (p79).................................................................................................25
5.4 (p81).................................................................................................25
Chapter 6 Research proposal (p83 - 100)...................................................27
1
, 6.1 (p83).................................................................................................27
6.2 (p85).................................................................................................27
6.3 (p87).................................................................................................28
6.4 (p92).................................................................................................29
6.5 (p94).................................................................................................29
6.6 (p96).................................................................................................29
6.7 (p98).................................................................................................30
Part 2: Data collection (p101 - 104)...........................................................31
Chapter 7 Quantitative data collection methods (p105-111).....................31
7.1 (p105)...............................................................................................31
7.2 (p109)...............................................................................................32
Chapter 8 Qualitative methods of data collection (p 124- 131).................34
8.1 (p126)...............................................................................................34
8.2 (p131)...............................................................................................35
Chapter 9 Research quality (p153-166).....................................................37
9.1 (p155)...............................................................................................37
9.2 (p157)...............................................................................................39
9.3 (p163)...............................................................................................40
9.4 (p164)...............................................................................................41
Chapter 12 Going into the field: conducting surveys and interviews (p195-
220)............................................................................................................43
12.1 (p195).............................................................................................43
12.2 (p199).............................................................................................44
12.3 (p204).............................................................................................46
12.4 (p210).............................................................................................49
Chapter 13 processing quantitative data: preparation (p225 - 237)..........52
13.1 (p225).............................................................................................52
13.2 (p231).............................................................................................54
13.3 (p236).............................................................................................56
Chapter 15 Qualitative analysis (p269-282)..............................................57
15.1 (p269).............................................................................................57
15.2 (p272).............................................................................................58
15.3 (p273).............................................................................................58
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, 15.4 (p275).............................................................................................59
15.5 (p280).............................................................................................60
Chapter 16.2 Quality of quantitative analyses (p288-294)........................63
Chapter 17 Conclusions, discussion and recommendations (p299-312)....65
17.1 (p299).............................................................................................65
17.2 (p302).............................................................................................66
17.3 (p304) ............................................................................................66
Chapter 18 Compiling a report (p313-330)................................................70
18.1 (p313).............................................................................................70
18.2 (p325).............................................................................................73
18.3 (p326).............................................................................................74
Chapter 19 Source references and list of references (p331 - 344).............75
19.1 (p331).............................................................................................75
19.2 (p334).............................................................................................76
19.3 (p337).............................................................................................77
19.4 (p343).............................................................................................77
Introduction (p16-18).................................................................................78
Brainwriting (page 32-33)..........................................................................79
Decision matrix (page 54-55).....................................................................80
Low-fidelity prototyping (page 100-101)....................................................81
User journey mapping (page 162-163)......................................................82
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Knowledge clips...........................................................................................5
Knowledge clip 1 The Essentials...............................................................5
Knowledge clip 2 Observations.................................................................6
Knowledge clip 3 Empathizing & Defining................................................7
Knowledge clip 4 ideating, prototyping and testing..................................9
Knowledge clip 5 ideation, prototyping, testing......................................11
Chapter 1 Why do you do research?(Page 19 - 36)....................................13
1.1 (p22).................................................................................................13
1.2 (p28)................................................................................................15
1.3 (p33)................................................................................................16
1.4 (p35).................................................................................................17
Chapter 2 Choosing the subject (p 37 – 46)...............................................17
2.1 (p 38)................................................................................................17
2.2 (p40).................................................................................................17
2.3 (p44).................................................................................................18
2.4 (p45).................................................................................................18
Chapter 3 The background to your research (p47 - 59).............................19
3.1 (p48).................................................................................................19
3.2 (p49).................................................................................................19
3.3 (p50).................................................................................................19
3.4 (p57).................................................................................................21
Chapter 4 Main question and objective (p61 - 72).....................................22
4.1 (p62).................................................................................................22
4.2 (p66).................................................................................................23
4.3 (p70).................................................................................................23
Chapter 5 Concept demarcation and theoretical framework (p73 - 82).....24
5.1 (p74).................................................................................................24
5.2 (p77).................................................................................................24
5.3 (p79).................................................................................................25
5.4 (p81).................................................................................................25
Chapter 6 Research proposal (p83 - 100)...................................................27
1
, 6.1 (p83).................................................................................................27
6.2 (p85).................................................................................................27
6.3 (p87).................................................................................................28
6.4 (p92).................................................................................................29
6.5 (p94).................................................................................................29
6.6 (p96).................................................................................................29
6.7 (p98).................................................................................................30
Part 2: Data collection (p101 - 104)...........................................................31
Chapter 7 Quantitative data collection methods (p105-111).....................31
7.1 (p105)...............................................................................................31
7.2 (p109)...............................................................................................32
Chapter 8 Qualitative methods of data collection (p 124- 131).................34
8.1 (p126)...............................................................................................34
8.2 (p131)...............................................................................................35
Chapter 9 Research quality (p153-166).....................................................37
9.1 (p155)...............................................................................................37
9.2 (p157)...............................................................................................39
9.3 (p163)...............................................................................................40
9.4 (p164)...............................................................................................41
Chapter 12 Going into the field: conducting surveys and interviews (p195-
220)............................................................................................................43
12.1 (p195).............................................................................................43
12.2 (p199).............................................................................................44
12.3 (p204).............................................................................................46
12.4 (p210).............................................................................................49
Chapter 13 processing quantitative data: preparation (p225 - 237)..........52
13.1 (p225).............................................................................................52
13.2 (p231).............................................................................................54
13.3 (p236).............................................................................................56
Chapter 15 Qualitative analysis (p269-282)..............................................57
15.1 (p269).............................................................................................57
15.2 (p272).............................................................................................58
15.3 (p273).............................................................................................58
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, 15.4 (p275).............................................................................................59
15.5 (p280).............................................................................................60
Chapter 16.2 Quality of quantitative analyses (p288-294)........................63
Chapter 17 Conclusions, discussion and recommendations (p299-312)....65
17.1 (p299).............................................................................................65
17.2 (p302).............................................................................................66
17.3 (p304) ............................................................................................66
Chapter 18 Compiling a report (p313-330)................................................70
18.1 (p313).............................................................................................70
18.2 (p325).............................................................................................73
18.3 (p326).............................................................................................74
Chapter 19 Source references and list of references (p331 - 344).............75
19.1 (p331).............................................................................................75
19.2 (p334).............................................................................................76
19.3 (p337).............................................................................................77
19.4 (p343).............................................................................................77
Introduction (p16-18).................................................................................78
Brainwriting (page 32-33)..........................................................................79
Decision matrix (page 54-55).....................................................................80
Low-fidelity prototyping (page 100-101)....................................................81
User journey mapping (page 162-163)......................................................82
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