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Marketo Practice Exam Questions with Correct
Answers | Updated (100% Correct Answers)
A marketing manager has an engagement program with emails that
have been activated and approved. The stream cadence has been
set up, and the program turned on, but after the cast
date, the manager can see that emails are not sent.
Which step has been missed?
A. The quality of the deliverability is not checked.
B. Members have not been added to the engagement program.
C. The CRM sync with the engagement program is not activated.
D. The engagement score has not had sufficient time to calculate.
Answer: B. Members have not been added to the engagement
program.
A content marketing manager has 1000 leads in an engagement
program, 110 of which have exhausted all the content. The content
marketing manager recently completed a new white paper and has
added the new content into the program at the top of the only
stream in the program.
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How many leads will receive the new white paper at the next cast,
assuming there are no deliverability issues and no additional people
will be added to the program?
A. 110
B. 890
C. 1000
D. 1110 Answer: C. 1000
To personalize an email, a marketer wants to use different types of
tokens. What is an incorrect use of a token in an email asset?
A. Date Token
B. Trigger Token
C. Company Token
D. Email Script Token Answer: B. Trigger Token
Which asset type can be used in an engagement program stream?
A. Email
B. Hosted URL
C. Landing Page
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, 3
D. Email send program Answer: A. Email
Where is the number of email addresses unsubscribed from an
Email Send Program found?
A. The Program Members tab
B. The Program Summary View
C. The Program Smart List tab
D. The Program Dashboard View Answer: D. The Program
Dashboard View
Which type of reporting is impacted by the acquisition program?
A. Program Dashboard
B. Email Performance Report
C. Lead Performance Analyzer
D. Program Performance Report
E. Landing Page Performance Report Answer: D. Program
Performance Report
Which two columns on the Program Performance Report are
calculated using acquisition program?
© 2025 All rights reserved
Marketo Practice Exam Questions with Correct
Answers | Updated (100% Correct Answers)
A marketing manager has an engagement program with emails that
have been activated and approved. The stream cadence has been
set up, and the program turned on, but after the cast
date, the manager can see that emails are not sent.
Which step has been missed?
A. The quality of the deliverability is not checked.
B. Members have not been added to the engagement program.
C. The CRM sync with the engagement program is not activated.
D. The engagement score has not had sufficient time to calculate.
Answer: B. Members have not been added to the engagement
program.
A content marketing manager has 1000 leads in an engagement
program, 110 of which have exhausted all the content. The content
marketing manager recently completed a new white paper and has
added the new content into the program at the top of the only
stream in the program.
© 2025 All rights reserved
,2
How many leads will receive the new white paper at the next cast,
assuming there are no deliverability issues and no additional people
will be added to the program?
A. 110
B. 890
C. 1000
D. 1110 Answer: C. 1000
To personalize an email, a marketer wants to use different types of
tokens. What is an incorrect use of a token in an email asset?
A. Date Token
B. Trigger Token
C. Company Token
D. Email Script Token Answer: B. Trigger Token
Which asset type can be used in an engagement program stream?
A. Email
B. Hosted URL
C. Landing Page
© 2025 All rights reserved
, 3
D. Email send program Answer: A. Email
Where is the number of email addresses unsubscribed from an
Email Send Program found?
A. The Program Members tab
B. The Program Summary View
C. The Program Smart List tab
D. The Program Dashboard View Answer: D. The Program
Dashboard View
Which type of reporting is impacted by the acquisition program?
A. Program Dashboard
B. Email Performance Report
C. Lead Performance Analyzer
D. Program Performance Report
E. Landing Page Performance Report Answer: D. Program
Performance Report
Which two columns on the Program Performance Report are
calculated using acquisition program?
© 2025 All rights reserved
