Marketo Program Fundamentals Questions with Correct Answers | Updated (100% Correct Answers)

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Marketo Program Fundamentals Questions
with Correct Answers | Updated (100%
Correct Answers)
Filter campaigns Answer: A type of smart campaign that has the
following characteristics:

- Search for leads based on specific attributes

-Can be scheduled to run on specific dates/times

-Can be "batched"

Program Membership Answer: A lead fills out a form on a landing
page in the program.

Program Membership Answer: You import members into the
program from a CSV file.

Program Membership Answer: You use the change program status
flow action.

Program Membership Answer: A lead registers or attends a webinar
synced with an event program.

Program Membership Answer: A lead is created using the Marketo
iPad check-in application.



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Program Membership Answer: A lead is added to a SFDC campaign
that is synched to the program.

Program Membership Answer: A list is imported to a group list in
the database and under advanced Acquisition Program is selected.

Program Status

Channel

1) Invited

2) Registered

3) Attended

4) No Show Answer: What are the steps people go through in a
program? These steps are defined by the _________. Share four
examples of these.

Success Answer: Defined as when a member reaches your goal for
them within the program

Channel: Web content

Status:

-Filled out form

-Influenced (success)

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