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Marketo Exam - Program Fundamentals
Questions with Correct Answers | Updated
(100% Correct Answers)
You need to mark individuals as attended as they show up to your
customer appreciation dinner. Which channel and program type
should you use?
a. Webinar channel and Event program type
b. Email Send channel and Email program type
c. Live Event channel and Event program type
d. Operational program channel and Default program type Answer:
c. Live Event channel and Event program type
Which of the following are ways to become a member of a
program? (Choose all that apply)
a. Fill out a form inside of a program
b. Import into the program member tab
c. Attend a webinar synced with the program
d. Import into a static list in the program
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,2
e. Program status flow action Answer: a. Fill out a form inside of a
program
b. Import into the program member tab
c. Attend a webinar synced with the program
e. Program status flow action
Which of the following is not a way to become a member of a
program?
a. Create a new lead via the iPad or Android event application
b. Fill out a form that's located in Design Studio
c. Add a lead to a Salesforce campaign synced to a Marketo
program
d. Select the acquisition program when importing into the Lead
Database Answer: b. Fill out a form that's located in Design Studio
Which of the following would be appropriate success statuses in a
program? (Choose all that apply)
a. Engaged
b. Attended
c. Sent
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, 3
d. Invited Answer: a. Engaged
b. Attended
You want to track a gated piece of content on your company
website for number of form fills and new names. Which channel
would you select?
a. Website
b. Web form
c. Default
d. Engagement Answer: b. Web form
You want to send multiple emails to the same audience at a
consistent pace and time. Which program type would you select?
a. Email
b. Engagement
c. Nurture
d. Default Answer: b. Engagement
You want to send an email to individuals thanking them for
stopping by at an event and asking them if they would like to
receive emails from you. Which program type would you select?
© 2025 All rights reserved
Marketo Exam - Program Fundamentals
Questions with Correct Answers | Updated
(100% Correct Answers)
You need to mark individuals as attended as they show up to your
customer appreciation dinner. Which channel and program type
should you use?
a. Webinar channel and Event program type
b. Email Send channel and Email program type
c. Live Event channel and Event program type
d. Operational program channel and Default program type Answer:
c. Live Event channel and Event program type
Which of the following are ways to become a member of a
program? (Choose all that apply)
a. Fill out a form inside of a program
b. Import into the program member tab
c. Attend a webinar synced with the program
d. Import into a static list in the program
© 2025 All rights reserved
,2
e. Program status flow action Answer: a. Fill out a form inside of a
program
b. Import into the program member tab
c. Attend a webinar synced with the program
e. Program status flow action
Which of the following is not a way to become a member of a
program?
a. Create a new lead via the iPad or Android event application
b. Fill out a form that's located in Design Studio
c. Add a lead to a Salesforce campaign synced to a Marketo
program
d. Select the acquisition program when importing into the Lead
Database Answer: b. Fill out a form that's located in Design Studio
Which of the following would be appropriate success statuses in a
program? (Choose all that apply)
a. Engaged
b. Attended
c. Sent
© 2025 All rights reserved
, 3
d. Invited Answer: a. Engaged
b. Attended
You want to track a gated piece of content on your company
website for number of form fills and new names. Which channel
would you select?
a. Website
b. Web form
c. Default
d. Engagement Answer: b. Web form
You want to send multiple emails to the same audience at a
consistent pace and time. Which program type would you select?
a. Email
b. Engagement
c. Nurture
d. Default Answer: b. Engagement
You want to send an email to individuals thanking them for
stopping by at an event and asking them if they would like to
receive emails from you. Which program type would you select?
© 2025 All rights reserved
