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Marketo Certified Associate Questions with
Correct Answers | Updated (100% Correct
Answers)
A method of testing a control sample against other versions in
which a single element varies Answer: A/B Testing
A message that is returned to the sender because ti was not
delivered Answer: Bounce
Any marketing program to be tracked in Salesforce.com or Marketo
Answer: Campaign
The type of marketing activity associated with a Program Answer:
Channel
A visual display of a company's performance metrics based on one
or more custom reports Answer: Dashboard
A smart campaign that sends out a single email to a lead or group
of leads as defined in a smart list Answer: Email Campaign
A time-specific marketing initiative such as a Webinar, Seminar
series, tradeshow or Road show. Answer: Event
An individual or company that has the potential of doing business
with your organization Answer: Lead
© 2025 All rights reserved
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The use of technology to manage and automate the process of
converting prospective customers into actual buyers Answer:
Marketing Automation
A fictional person used to represent a specific target segment for a
company Answer: Persona
A collection of assets (smart) campaigns and reports for a specific
purpose or specific goal measured by existing lead success or the
acquisition of new leads Answer: Program
A portion of an audience that is targeted to receive a specific
marketing campaign Answer: Segment
The purple circle top left - when you click it turns into a site menu
Answer: Superball
A way to group data for reporting purposes Answer: Tags
An action based on a change or update in status, demographic
information, or user behavior that caused a lead to proceed along a
specific workflow branch or new path Answer: Trigger
Your Marketo universe; contains all email campaigns, templates, and
lists Answer: Workspace
The process of collecting, qualifying, and interacting with people
throughout the buying process Answer: Lead nurturing
© 2025 All rights reserved
Marketo Certified Associate Questions with
Correct Answers | Updated (100% Correct
Answers)
A method of testing a control sample against other versions in
which a single element varies Answer: A/B Testing
A message that is returned to the sender because ti was not
delivered Answer: Bounce
Any marketing program to be tracked in Salesforce.com or Marketo
Answer: Campaign
The type of marketing activity associated with a Program Answer:
Channel
A visual display of a company's performance metrics based on one
or more custom reports Answer: Dashboard
A smart campaign that sends out a single email to a lead or group
of leads as defined in a smart list Answer: Email Campaign
A time-specific marketing initiative such as a Webinar, Seminar
series, tradeshow or Road show. Answer: Event
An individual or company that has the potential of doing business
with your organization Answer: Lead
© 2025 All rights reserved
, 2
The use of technology to manage and automate the process of
converting prospective customers into actual buyers Answer:
Marketing Automation
A fictional person used to represent a specific target segment for a
company Answer: Persona
A collection of assets (smart) campaigns and reports for a specific
purpose or specific goal measured by existing lead success or the
acquisition of new leads Answer: Program
A portion of an audience that is targeted to receive a specific
marketing campaign Answer: Segment
The purple circle top left - when you click it turns into a site menu
Answer: Superball
A way to group data for reporting purposes Answer: Tags
An action based on a change or update in status, demographic
information, or user behavior that caused a lead to proceed along a
specific workflow branch or new path Answer: Trigger
Your Marketo universe; contains all email campaigns, templates, and
lists Answer: Workspace
The process of collecting, qualifying, and interacting with people
throughout the buying process Answer: Lead nurturing
© 2025 All rights reserved
