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Marketo Certified Associate Exam Questions
with Correct Answers | Updated (100%
Correct Answers)
Marketing automation technology Answer: Streamlines, automates,
and measures marketing tasks and workflows
Marketo's nurture programs (do what) Answer: Adjust as people
interact with them to guide leads through their buyer journey
Lead nurturing Answer: The process of collecting, qualifying, and
interacting with people throughout the buying process
Marketo's engagement hub allows you to capture what you learn
about your customers from: Answer: Email opens and clicks, Ad
clicks, Web page visits, File downloads
Marketo's automation solution Answer: Includes Augomation
engine, engagement hub, analytics engine
Tactical KPIs Answer: used by marketers to understand how well
their initiatives are performing in a specific channel
Strategic KPIs Answer: typically focused on results, rather than
buyer behaviors, and help determine overall marketing performance.
© 2025 All rights reserved
, 2
Operational KPIs Answer: typically indicators of alignment between
your cross-functional teams, and can help pinpoint areas for
improvement in the sales and marketing funnel.
Traditionally, marketing teams have been organized by: Answer:
specializations, silos, and channels
Program Answer: For every marketing initiative you undertake in
Marketo, you'll create a separate program.
Assets Answer: the elements that your audience will interact with
Automation Answer: What runs the program
Smart campaign Answer: Tells Marketo who, what, and when of a
program
Dashboard or Summary Answer: provides you with quick
information about the success of the program, with statistics and an
Engagement Score to show you how your program is doing.
Channel Tags Answer: define the type of program
Custom Tags Answer: set up by your Marketo admin, and can be
anything that you want to track, like regions or products.
Track the success of Marketo programs with: Answer: Tags,
dashboard, cost/period cost
© 2025 All rights reserved
Marketo Certified Associate Exam Questions
with Correct Answers | Updated (100%
Correct Answers)
Marketing automation technology Answer: Streamlines, automates,
and measures marketing tasks and workflows
Marketo's nurture programs (do what) Answer: Adjust as people
interact with them to guide leads through their buyer journey
Lead nurturing Answer: The process of collecting, qualifying, and
interacting with people throughout the buying process
Marketo's engagement hub allows you to capture what you learn
about your customers from: Answer: Email opens and clicks, Ad
clicks, Web page visits, File downloads
Marketo's automation solution Answer: Includes Augomation
engine, engagement hub, analytics engine
Tactical KPIs Answer: used by marketers to understand how well
their initiatives are performing in a specific channel
Strategic KPIs Answer: typically focused on results, rather than
buyer behaviors, and help determine overall marketing performance.
© 2025 All rights reserved
, 2
Operational KPIs Answer: typically indicators of alignment between
your cross-functional teams, and can help pinpoint areas for
improvement in the sales and marketing funnel.
Traditionally, marketing teams have been organized by: Answer:
specializations, silos, and channels
Program Answer: For every marketing initiative you undertake in
Marketo, you'll create a separate program.
Assets Answer: the elements that your audience will interact with
Automation Answer: What runs the program
Smart campaign Answer: Tells Marketo who, what, and when of a
program
Dashboard or Summary Answer: provides you with quick
information about the success of the program, with statistics and an
Engagement Score to show you how your program is doing.
Channel Tags Answer: define the type of program
Custom Tags Answer: set up by your Marketo admin, and can be
anything that you want to track, like regions or products.
Track the success of Marketo programs with: Answer: Tags,
dashboard, cost/period cost
© 2025 All rights reserved
