1
Marketo Certified Associate 2.0 (MCA Study
Guide) Questions with Correct Answers |
Updated (100% Correct Answers)
Flow: Add to List Answer: This flow step is used to add people to
lists.
Flow: Append Data to a Field Answer: you can add data such as
Dan is interested in Waffle Makers. Flow tab, drag in the Change
Data Value flow step.
Flow: Call Webhook Answer: Webhooks let you interact with third
party services. Send/receive information by calling a webhook in a
smart campaign flow.
Flow: Change Person Partition Answer: If you are using workspaces
and partitions, you will want to build smart campaigns to move
people from one partition to another.
Flow: Change Revenue Stage Answer: If you're using Revenue Cycle
Modeler and have an approved model, you may decide to move
leads manually from one stage to another.
Flow: Change Score Answer: changing lead scores.
Flow: Convert Person Answer: Use this flow step to convert a
person to a contact in Salesforce. You can decide who to assign the
© 2025 All rights reserved
, 2
contact to, to send a notification to the owner, and to set a
converted status.
Flow: Delete Person Answer: Erroneous people sometimes get in
your database. The Delete Person flow step can get rid of them.
Flow: Give Credit to Referrer Answer: When running a referral offer
or a sweepstakes, you can give credit to the referrer using different
methods
Marketing Automation Answer: The use of technology to manage
and automate the process of converting prospective customers into
actual buyers. By automating the various tasks and workflows
involved in demand generation, lead management, and sales and
marketing alignment, marketing automation contributes to shorter
sales cycles, increased revenue, and better marketing ROI.
Marketing automation is the technology that allows companies to
streamline automate, and measure marketing tasks and workflows
so they can increase operational efficiency and grow revenue faster.
To truly be marketing automation the service needs to include three
capabilities: Answer: An Engagement Hub
An Analytics Engine
An Automation Engine
© 2025 All rights reserved
Marketo Certified Associate 2.0 (MCA Study
Guide) Questions with Correct Answers |
Updated (100% Correct Answers)
Flow: Add to List Answer: This flow step is used to add people to
lists.
Flow: Append Data to a Field Answer: you can add data such as
Dan is interested in Waffle Makers. Flow tab, drag in the Change
Data Value flow step.
Flow: Call Webhook Answer: Webhooks let you interact with third
party services. Send/receive information by calling a webhook in a
smart campaign flow.
Flow: Change Person Partition Answer: If you are using workspaces
and partitions, you will want to build smart campaigns to move
people from one partition to another.
Flow: Change Revenue Stage Answer: If you're using Revenue Cycle
Modeler and have an approved model, you may decide to move
leads manually from one stage to another.
Flow: Change Score Answer: changing lead scores.
Flow: Convert Person Answer: Use this flow step to convert a
person to a contact in Salesforce. You can decide who to assign the
© 2025 All rights reserved
, 2
contact to, to send a notification to the owner, and to set a
converted status.
Flow: Delete Person Answer: Erroneous people sometimes get in
your database. The Delete Person flow step can get rid of them.
Flow: Give Credit to Referrer Answer: When running a referral offer
or a sweepstakes, you can give credit to the referrer using different
methods
Marketing Automation Answer: The use of technology to manage
and automate the process of converting prospective customers into
actual buyers. By automating the various tasks and workflows
involved in demand generation, lead management, and sales and
marketing alignment, marketing automation contributes to shorter
sales cycles, increased revenue, and better marketing ROI.
Marketing automation is the technology that allows companies to
streamline automate, and measure marketing tasks and workflows
so they can increase operational efficiency and grow revenue faster.
To truly be marketing automation the service needs to include three
capabilities: Answer: An Engagement Hub
An Analytics Engine
An Automation Engine
© 2025 All rights reserved
