1
Marketo Certification Exam Questions with
Correct Answers | Updated (100% Correct
Answers)
How to block field updates from untrusted sources in a list import
Answer: Admin>Field Management>Search 'last'>Field
Actions>Block Field Updates>Check List Import Untrusted
Source>Apply
What is blocking field updates important for? Answer: -preventing
people's information from being overwritten
-preventing changes to standardized values
-importing lists from an untrusted source
Do you need admin rights to create custom fields? Answer: yes
How can incompatible field values be corrected in marketo?
Answer: with a single flow action
What is the difference between Smartlists and My Lists? Answer:
Smartlists are available in campaigns and programs
My Lists can be made up of leads I upload from a CSV file
Where can you view everything your prospect is doing? Answer:
Activity Log
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,2
In Smart Campaigns, the Smart List identifies which people?
Answer: people who will be included in the campaign
Once activated, what is a trigger campaign always doing? Answer:
Listening for and responding automatically to actions
What do scoring campaigns do? Answer: Determine your best
customers, and help you focus your marketing to dramatically
increase win rate
What do qualification rules do? Answer: Determine how many times
each person can run through a smart campaign
What should you do before defining the score for behaviours?
Answer: Work with sales to create your idea customer profile
What are the built in roles and levels of access in Marketo? Answer:
Admin - all parts of the application, including the Admin access
Standard User - all parts of the application, except the Admin
section
Marketing User - all parts of the application, except the Admin
section
Web Designer - only the Design Studio
Analytics User - only the Analytics section
© 2025 All rights reserved
, 3
How do you assign roles to a user? Answer: Admin>Users & Roles>
Select user> Edit User> Seclect the roles you wish to assign> Save
How do you create a new role? Answer: Admin> Users & Roles>
Roles tab> click 'new role'> enter a Role Name, a Description and
the permissions that user will need> Create
What is a program channel? Answer: A program is one specific
marketing initiative. The channel is intended to be the deliver
mechanism, like Webinar or Sponsorship or Online Ad.
How do you create a program channel? Answer: Admin>Tags> click
the + sign next to Channel to expand and see existing channels>
Click New> New Channel> Name the new channel> select the
program type it will apply to (if in doubt, choose default)> enter the
first two program Status names and then click on 'Add Step'> Enter
another program Status and Step number, then click 'Add Step'
What is the max size per file for uploading into design studio?
Answer: 50MB
How do you edit a view in a smartlist? Answer: view dropdown>
edit my custom view> add or remove desired fields> save
* to delete click in and select delete
What should you use to create internal links within your emails?
Answer: anchored text
© 2025 All rights reserved
Marketo Certification Exam Questions with
Correct Answers | Updated (100% Correct
Answers)
How to block field updates from untrusted sources in a list import
Answer: Admin>Field Management>Search 'last'>Field
Actions>Block Field Updates>Check List Import Untrusted
Source>Apply
What is blocking field updates important for? Answer: -preventing
people's information from being overwritten
-preventing changes to standardized values
-importing lists from an untrusted source
Do you need admin rights to create custom fields? Answer: yes
How can incompatible field values be corrected in marketo?
Answer: with a single flow action
What is the difference between Smartlists and My Lists? Answer:
Smartlists are available in campaigns and programs
My Lists can be made up of leads I upload from a CSV file
Where can you view everything your prospect is doing? Answer:
Activity Log
© 2025 All rights reserved
,2
In Smart Campaigns, the Smart List identifies which people?
Answer: people who will be included in the campaign
Once activated, what is a trigger campaign always doing? Answer:
Listening for and responding automatically to actions
What do scoring campaigns do? Answer: Determine your best
customers, and help you focus your marketing to dramatically
increase win rate
What do qualification rules do? Answer: Determine how many times
each person can run through a smart campaign
What should you do before defining the score for behaviours?
Answer: Work with sales to create your idea customer profile
What are the built in roles and levels of access in Marketo? Answer:
Admin - all parts of the application, including the Admin access
Standard User - all parts of the application, except the Admin
section
Marketing User - all parts of the application, except the Admin
section
Web Designer - only the Design Studio
Analytics User - only the Analytics section
© 2025 All rights reserved
, 3
How do you assign roles to a user? Answer: Admin>Users & Roles>
Select user> Edit User> Seclect the roles you wish to assign> Save
How do you create a new role? Answer: Admin> Users & Roles>
Roles tab> click 'new role'> enter a Role Name, a Description and
the permissions that user will need> Create
What is a program channel? Answer: A program is one specific
marketing initiative. The channel is intended to be the deliver
mechanism, like Webinar or Sponsorship or Online Ad.
How do you create a program channel? Answer: Admin>Tags> click
the + sign next to Channel to expand and see existing channels>
Click New> New Channel> Name the new channel> select the
program type it will apply to (if in doubt, choose default)> enter the
first two program Status names and then click on 'Add Step'> Enter
another program Status and Step number, then click 'Add Step'
What is the max size per file for uploading into design studio?
Answer: 50MB
How do you edit a view in a smartlist? Answer: view dropdown>
edit my custom view> add or remove desired fields> save
* to delete click in and select delete
What should you use to create internal links within your emails?
Answer: anchored text
© 2025 All rights reserved
