1
Marketo Certification Associate (MCA) exam
Questions with Correct Answers | Updated
(100% Correct Answers)
Marketing automation platforms do NOT have which functionality?
A. Host landing pages
B. Score leads
C. Host your organization's website
D. Segment your database Answer: C. Host your organization's
website
Which is NOT a reason to gate content for middle-funnel stage
buyers?
A. To learn which of your visitors are most likely to make a purchase
B. To collect data about your prospects
C. To give away more information
D. To generate better quality leads for the sales team Answer: C. To
give away more information
If your goal is to generate new prospects in your database, which
strategy should you use?
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,2
A. Email Marketing
B. Direct Mail
C. Telemarketing
D. Pay-per-click advertising Answer: D. Pay-per-click advertising
Which feature must a non-operational email have?
A. A preview test sent for review prior to the deployment
B. A subject line with 50 characters or less
C. An unsubscribe link
D. At least one image Answer: C. An unsubscribe link
This registers when images are downloaded in an email and a
Marketo tracking pixel loads.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score Answer: A. Opens
This measures the relevancy and context of an email by taking the
number of unique clicks divided by the number of unique opens.
© 2025 All rights reserved
, 3
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score Answer: B. Click to Open %
This shows the number of people who interacted with links in your
email.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score Answer: C. Clicks
This shows the effectiveness of the content in your program based
on a proprietary algorithm.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score Answer: D. Engagement Score
Which element is NOT typically found on a landing page?
© 2025 All rights reserved
Marketo Certification Associate (MCA) exam
Questions with Correct Answers | Updated
(100% Correct Answers)
Marketing automation platforms do NOT have which functionality?
A. Host landing pages
B. Score leads
C. Host your organization's website
D. Segment your database Answer: C. Host your organization's
website
Which is NOT a reason to gate content for middle-funnel stage
buyers?
A. To learn which of your visitors are most likely to make a purchase
B. To collect data about your prospects
C. To give away more information
D. To generate better quality leads for the sales team Answer: C. To
give away more information
If your goal is to generate new prospects in your database, which
strategy should you use?
© 2025 All rights reserved
,2
A. Email Marketing
B. Direct Mail
C. Telemarketing
D. Pay-per-click advertising Answer: D. Pay-per-click advertising
Which feature must a non-operational email have?
A. A preview test sent for review prior to the deployment
B. A subject line with 50 characters or less
C. An unsubscribe link
D. At least one image Answer: C. An unsubscribe link
This registers when images are downloaded in an email and a
Marketo tracking pixel loads.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score Answer: A. Opens
This measures the relevancy and context of an email by taking the
number of unique clicks divided by the number of unique opens.
© 2025 All rights reserved
, 3
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score Answer: B. Click to Open %
This shows the number of people who interacted with links in your
email.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score Answer: C. Clicks
This shows the effectiveness of the content in your program based
on a proprietary algorithm.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score Answer: D. Engagement Score
Which element is NOT typically found on a landing page?
© 2025 All rights reserved
