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AD4-E558 Adobe Marketo Engage Business
Practitioner Expert Practice Test Questions
with Correct Answers | Updated (100%
Correct Answers)
John received multiple complaints from Sales Directors about the
quality of MQLs. The Sales team shared that the 80% of the MQLs
are of poor quality and not sales ready. What are the two steps that
John must complete in order fix the lead scoring model? (Choose
two.)
- Reduce the scores of all behavior scoring programs by 10 points.
- Improve scoring logics to prevent the wrong leads coming to
sales.
- Stop using Demographic score for 3 months to see if this helps in
improving the quality of MQLs.
- Look closely at high scoring leads that didn't turn into
opportunities. Answer: - Improve scoring logics to prevent the
wrong leads coming to sales.
- Look closely at high scoring leads that didn't turn into
opportunities.
© 2025 All rights reserved
,2
In the Used by tap of a program, an Adobe Marketo Engage
marketer can see where the program is referenced. What is a good
example of reference of PROGRAM A?
- A smart campaign in PROGRAM B has the filter Member of
Program: PROGRAM A
- A smart campaign in PROGRAM B has the filter Filled out Form:
PROGRAM A.form
- A Program Performance report in Analytics includes PROGRAM A
Answer: A smart campaign in PROGRAM B has the filter Member of
Program: PROGRAM A
A marketer has been asked to create an interesting moment to track
when a person has an opportunity opend. Which Interesting
Moment Type should be used?
- E-Mail
- Web
- Milenstone Answer: Milenstone
ACM Inc.'s Adobe Marketo Engage admin is partnering with their
data science team to map their data to their data warehouse. In
order to successfully map in the right data, the data scientist is
asking for the REST API names of the Marketo field needing to be
© 2025 All rights reserved
, 3
mapped over. Where are to places the Adobe Marketo Engage
admin can go to find the field API names? (Choose two.)
- A list of all field API names lives in the Database section as a
System Smart List.
- A list of all field API names lives under the Web Services section in
Admin.
- They can click into each individual field in the Field Manager
section in Admin to find the field API name.
- A list of all field API names can be exported out of the Field
Management section in Admin. Answer: - They can click into each
individual field in the Field Manager section in Admin to find the
field API name.
- A list of all field API names can be exported out of the Field
Management section in Admin.
An Adobe Marketo Engage Export is building a preference center, in
which she uses the Person field Consent History. Every time a
person changes their consent status, a smart campaign uses a
Change Data Value flow step to create a consent audit trail. Why
would she inclued the token {{lead.Consent History}} along with the
new consent information in the New Value of the flow step?
- To append the old value to any new information she adds.
© 2025 All rights reserved
AD4-E558 Adobe Marketo Engage Business
Practitioner Expert Practice Test Questions
with Correct Answers | Updated (100%
Correct Answers)
John received multiple complaints from Sales Directors about the
quality of MQLs. The Sales team shared that the 80% of the MQLs
are of poor quality and not sales ready. What are the two steps that
John must complete in order fix the lead scoring model? (Choose
two.)
- Reduce the scores of all behavior scoring programs by 10 points.
- Improve scoring logics to prevent the wrong leads coming to
sales.
- Stop using Demographic score for 3 months to see if this helps in
improving the quality of MQLs.
- Look closely at high scoring leads that didn't turn into
opportunities. Answer: - Improve scoring logics to prevent the
wrong leads coming to sales.
- Look closely at high scoring leads that didn't turn into
opportunities.
© 2025 All rights reserved
,2
In the Used by tap of a program, an Adobe Marketo Engage
marketer can see where the program is referenced. What is a good
example of reference of PROGRAM A?
- A smart campaign in PROGRAM B has the filter Member of
Program: PROGRAM A
- A smart campaign in PROGRAM B has the filter Filled out Form:
PROGRAM A.form
- A Program Performance report in Analytics includes PROGRAM A
Answer: A smart campaign in PROGRAM B has the filter Member of
Program: PROGRAM A
A marketer has been asked to create an interesting moment to track
when a person has an opportunity opend. Which Interesting
Moment Type should be used?
- Web
- Milenstone Answer: Milenstone
ACM Inc.'s Adobe Marketo Engage admin is partnering with their
data science team to map their data to their data warehouse. In
order to successfully map in the right data, the data scientist is
asking for the REST API names of the Marketo field needing to be
© 2025 All rights reserved
, 3
mapped over. Where are to places the Adobe Marketo Engage
admin can go to find the field API names? (Choose two.)
- A list of all field API names lives in the Database section as a
System Smart List.
- A list of all field API names lives under the Web Services section in
Admin.
- They can click into each individual field in the Field Manager
section in Admin to find the field API name.
- A list of all field API names can be exported out of the Field
Management section in Admin. Answer: - They can click into each
individual field in the Field Manager section in Admin to find the
field API name.
- A list of all field API names can be exported out of the Field
Management section in Admin.
An Adobe Marketo Engage Export is building a preference center, in
which she uses the Person field Consent History. Every time a
person changes their consent status, a smart campaign uses a
Change Data Value flow step to create a consent audit trail. Why
would she inclued the token {{lead.Consent History}} along with the
new consent information in the New Value of the flow step?
- To append the old value to any new information she adds.
© 2025 All rights reserved
