1
MGMT 4660 EXAM 2 Questions with Correct
Answers | Updated (100% Correct Answers)
Generic strategies
a.
Occur when a company can outmatch its rivals in attracting and maintaining its
customers.
b.
Represent basic ways that domestic and multinational companies keep and
achieve competitive advantage.
c.
Are all based on finding ways to provide superior value to the customer.
d.
None of the above Answer: Represent basic ways that domestic and
multinational companies keep and achieve competitive advantage
Which of the following is a primary generic strategy?
a.
Cross country subsidizing
b.
© 2026 All rights reserved
,2
Low Cost
c.
Competitive pricing
d.
Critical success factors Answer: Low Cost
Differentiation leads to higher profits by
Charging a higher price than competitors.
Offering the customer better value.
Offering a product with more features and quality.
All of the above Answer: All of the above
A low cost strategy leads to higher profits by
a.
Charging a higher price than competitors.
b.
Offering the customer products with more features.
c.
The cost savings that firms achieve.
© 2026 All rights reserved
,3
d.
Adding unique features to products. Answer: The cost savings that firms achieve.
__________ strategies achieve higher profits by charging higher prices.
a.
Low cost
b.
Differentiation
c.
Competitive advantage
d.
Generic Answer: Differentiation
The value chain
a.
Represents a generic strategy.
b.
Represents all the activities that a firm uses to market and deliver its products.
c.
© 2026 All rights reserved
, 4
Represents all the activities that a firm uses to design, produce, market, deliver,
and support its products.
d.
None of the above Answer: Represents all the activities that a firm uses to
design, produce, market, deliver, and support its products.
Upstream activities in the value chain are concerned, in part, with
a.
The primary activities.
b.
The support activities.
c.
Input logistics.
d.
After market service. Answer: Input logistics.
Support activities include
Research and development.
Service repair.
Output logistics.
© 2026 All rights reserved
MGMT 4660 EXAM 2 Questions with Correct
Answers | Updated (100% Correct Answers)
Generic strategies
a.
Occur when a company can outmatch its rivals in attracting and maintaining its
customers.
b.
Represent basic ways that domestic and multinational companies keep and
achieve competitive advantage.
c.
Are all based on finding ways to provide superior value to the customer.
d.
None of the above Answer: Represent basic ways that domestic and
multinational companies keep and achieve competitive advantage
Which of the following is a primary generic strategy?
a.
Cross country subsidizing
b.
© 2026 All rights reserved
,2
Low Cost
c.
Competitive pricing
d.
Critical success factors Answer: Low Cost
Differentiation leads to higher profits by
Charging a higher price than competitors.
Offering the customer better value.
Offering a product with more features and quality.
All of the above Answer: All of the above
A low cost strategy leads to higher profits by
a.
Charging a higher price than competitors.
b.
Offering the customer products with more features.
c.
The cost savings that firms achieve.
© 2026 All rights reserved
,3
d.
Adding unique features to products. Answer: The cost savings that firms achieve.
__________ strategies achieve higher profits by charging higher prices.
a.
Low cost
b.
Differentiation
c.
Competitive advantage
d.
Generic Answer: Differentiation
The value chain
a.
Represents a generic strategy.
b.
Represents all the activities that a firm uses to market and deliver its products.
c.
© 2026 All rights reserved
, 4
Represents all the activities that a firm uses to design, produce, market, deliver,
and support its products.
d.
None of the above Answer: Represents all the activities that a firm uses to
design, produce, market, deliver, and support its products.
Upstream activities in the value chain are concerned, in part, with
a.
The primary activities.
b.
The support activities.
c.
Input logistics.
d.
After market service. Answer: Input logistics.
Support activities include
Research and development.
Service repair.
Output logistics.
© 2026 All rights reserved
