Know who and where to access up to date, accurate information regarding
service requirements and special requests.
Knowing where to find information about your products and services is important to ensure that
information is kept up to date and accurate.
Up to date and accurate information for products and services can be found via
Your suppliers
Training sessions on the products and services
Through websites
Your manager
Packaging of products
Manufacturer’s instructions
Social media
And product literature i.e. the data safety sheets and operating manuals.
Keeping staff’s product and service knowledge up to date and accurate is a legal responsibility
to ensure false information is not given out to the consumer about the products and services. By
staff being fully knowledgeable it provides a good customer service.
Understand the importance of customer service and loyalty.
Customer service is the most important part of any business, it is key to maintaining good
customer relations and growing a successful business. Customer service allows a business to stay
connected with its customers and to receive valuable feedback.
By providing the best in Customer service you will
1. Build trust
2. Build brand awareness
3. Reduce problems
People will only stay loyal to a company if they have good reason to, there is plenty of
competition available to choose from as a result you have to work even harder to keep
customers and build their trust in your brand.
By providing the best in customer service you will increase trust and that could mean the
difference between customer loyalty and customers who jump ship.
Word of mouth is the most powerful ally, what customers say to others could make or break
your business. When you provide the best in customer service they are more likely to purchase
your products and services from you.
, By giving a lasting impression people are more likely to remember your brand and recommend
your products and services. Which in turn keeps existing customers and opens opportunities for
new customers.
Generally happy customers are loyal customers, in order to keep customers happy, you need to
be aware of
Delivering on your promise
Ensure you deliver exactly what was promised
Feedback is important
Make sure its easy for customers to report bad experiences. Communication is key so
try to resolve the situation, so the customer ultimately goes away happy
Be Realistic
Don’t build up your business to be something it’s not. When customers have expectations
and you don’t deliver this leaves customers very disappointed.
Customer expectations
Satisfied customers are looking for a memorable experience
Fix customer problems
Ensure customer problems are resolved efficiently and to their satisfaction.
Know current promotion and how to promote products and services to
achieve customer needs and business objectives.
Promotion is essential to market your products and services, it is a tool used by
businesses to inform, persuade and remind customers of the products and services that
you have on offer.
Without promotion companies would fail to grow because their brands would have low
visibility in the market.
Promotion allows businesses to reach out to consumers using various forms of media,
techniques and strategies to capture their attention. Promotion delivers brand
marketing messages to consumers via television screens, radio broadcasts, in store
where they shop, online, in newspapers and magazines and on billboards.
Promotion can be broken down into 5 categories
1. Advertising
Promotions appear in print advertisements in magazines, banner advertisements
or in web commercials, although lately the increasing use of social media apps
such as Facebook, Instagram and twitter have had a growing influence in
marketing products to reach people all over the world.
service requirements and special requests.
Knowing where to find information about your products and services is important to ensure that
information is kept up to date and accurate.
Up to date and accurate information for products and services can be found via
Your suppliers
Training sessions on the products and services
Through websites
Your manager
Packaging of products
Manufacturer’s instructions
Social media
And product literature i.e. the data safety sheets and operating manuals.
Keeping staff’s product and service knowledge up to date and accurate is a legal responsibility
to ensure false information is not given out to the consumer about the products and services. By
staff being fully knowledgeable it provides a good customer service.
Understand the importance of customer service and loyalty.
Customer service is the most important part of any business, it is key to maintaining good
customer relations and growing a successful business. Customer service allows a business to stay
connected with its customers and to receive valuable feedback.
By providing the best in Customer service you will
1. Build trust
2. Build brand awareness
3. Reduce problems
People will only stay loyal to a company if they have good reason to, there is plenty of
competition available to choose from as a result you have to work even harder to keep
customers and build their trust in your brand.
By providing the best in customer service you will increase trust and that could mean the
difference between customer loyalty and customers who jump ship.
Word of mouth is the most powerful ally, what customers say to others could make or break
your business. When you provide the best in customer service they are more likely to purchase
your products and services from you.
, By giving a lasting impression people are more likely to remember your brand and recommend
your products and services. Which in turn keeps existing customers and opens opportunities for
new customers.
Generally happy customers are loyal customers, in order to keep customers happy, you need to
be aware of
Delivering on your promise
Ensure you deliver exactly what was promised
Feedback is important
Make sure its easy for customers to report bad experiences. Communication is key so
try to resolve the situation, so the customer ultimately goes away happy
Be Realistic
Don’t build up your business to be something it’s not. When customers have expectations
and you don’t deliver this leaves customers very disappointed.
Customer expectations
Satisfied customers are looking for a memorable experience
Fix customer problems
Ensure customer problems are resolved efficiently and to their satisfaction.
Know current promotion and how to promote products and services to
achieve customer needs and business objectives.
Promotion is essential to market your products and services, it is a tool used by
businesses to inform, persuade and remind customers of the products and services that
you have on offer.
Without promotion companies would fail to grow because their brands would have low
visibility in the market.
Promotion allows businesses to reach out to consumers using various forms of media,
techniques and strategies to capture their attention. Promotion delivers brand
marketing messages to consumers via television screens, radio broadcasts, in store
where they shop, online, in newspapers and magazines and on billboards.
Promotion can be broken down into 5 categories
1. Advertising
Promotions appear in print advertisements in magazines, banner advertisements
or in web commercials, although lately the increasing use of social media apps
such as Facebook, Instagram and twitter have had a growing influence in
marketing products to reach people all over the world.
