Complete Readings Summary Marketing and Persuasive Communication
This is a full English summary from the year 2024 of all the necessary readings for the 2nd year Bachelor Communication Science course „Marketing and Persuasive Communication“. The summary includes the book, „The Dynamics of Persuasion“ by Richard M. Perloff 6th Edition 2017, Chapter 2, 3 and 12 of Kardes, and all articles used in 2024.