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Nieuwste samenvattingen van The Psychology of Advertising
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Summary Attitudes& Advertising
- Samenvatting • 39 pagina's • 2020
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- €6,49
- 8x verkocht
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Summary of the lectures, articles, and book from the course Attitudes and Advertising.
This summary contains:
1) Chapters 1t/m7 of the book Bob M. Fennis en Wolfgang Stroebe, The Psychology of Advertising, ISBN 3061
2) The following articles 
- Nisbett, R. E., & Wilson, T. D. (1977). Telling more than we can know: Verbal reports on mental processes. Psychological Review, 84, 231-259. 
- Schwarz, N. (1999) Self-reports: How the questions shape the answers. American Psychologist, 54, 2, 93-105.
-...
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Psychology of Advertising (cijfer 10)
- College aantekeningen • 32 pagina's • 2020
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- €10,49
- 5x verkocht
- + meer info
Volledig collegedictaat. Voor het tentamen heb ik grotendeels op basis van deze uitwerkingen een 10 behaald !
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Summary Lectures Psychology of Advertising
- Samenvatting • 45 pagina's • 2020
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- €6,49
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An extensive summary of all the lectures (including the guest lecture) of the course Psychology of Advertising (Leiden University). I have written the summary in such a way that you don't have to re-watch these lectures.
Schrijf jij zelf ook samenvattingen? Bied deze dan te koop aan en verdien per keer dat je document wordt gekocht.
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Psychology of Advertising Summary
- Samenvatting • 99 pagina's • 2020
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- €5,49
- 65x verkocht
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Complete summary of the course Psychology of Advertising (years 2019-2020). The assigned literature and the lectures are both summarized in detail.
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Psychology of Advertising - All lectures with elaborative explanations
- Samenvatting • 66 pagina's • 2020
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- €6,49
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Psychology of Advertising summary of all lectures with elaborative explanations (things lecturer mentioned, but what is not explained in the slides).

Overview:
1.	Introduction: sending and receiving (Chapter 1 & 2)
2.	How advertising affects consumer memory (Chapter 3)
3.	Forming attitudes towards products (Chapter 4)
4.	Principles of persuasion and attitude change (Chapter 5)
5.	Guest lecture – Cees Wijnnobel
6.	How advertising influences buying behavior (Chapter 6)
7.	Consumer compliance & ...
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The Psychology of Advertising (Fennis & Stroebe) Chapter 4
- Samenvatting • 6 pagina's • 2020
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- €2,99
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Summary of the book "The Psychology of Advertising" for the course "Psychology of Advertising" of the bachelor psychology at Leiden University.
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Lectures Summary Psychology of Advertising 2020
- College aantekeningen • 21 pagina's • 2020
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- €2,99
- 1x verkocht
- + meer info
Summary of all 7 lectures (including guest lecture) of the course Psychology of Advertising at Leiden University.
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The Psychology of Advertising (Fennis & Stroebe) Chapter 3
- Samenvatting • 9 pagina's • 2020
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- €2,99
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Summary of the book "The Psychology of Advertising" for the course "Psychology of Advertising" of the bachelor psychology at Leiden University.
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The Psychology of Advertising (Fennis & Stroebe) Chapter 2
- Samenvatting • 6 pagina's • 2020
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- €2,99
- + meer info
Summary of the book "The Psychology of Advertising" for the course "Psychology of Advertising" of the bachelor psychology at Leiden University.
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The Psychology of Advertising (Fennis & Stroebe) Chapter 1
- Samenvatting • 11 pagina's • 2020
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- €2,99
- + meer info
Summary of the book "The Psychology of Advertising" for the course "Psychology of Advertising" of the bachelor psychology at Leiden University.
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