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2025 VUB Class notes Marketing chapter 1: creating customer value and engagement
These are notes from the first chapter of the Marketing class in VUB. They cover the meaning of marketing, value creation, marketing progress, and more. The notes have in-depth descriptions and definitions for every keyword. They are very detailed, and the main parts are highlighted. The document contains information given orally by the professor (not necessarily included in the slides), but it also covers all the points from the slides, making it easier to study for the tests.
- College aantekeningen
- • 7 pagina's •
These are notes from the first chapter of the Marketing class in VUB. They cover the meaning of marketing, value creation, marketing progress, and more. The notes have in-depth descriptions and definitions for every keyword. They are very detailed, and the main parts are highlighted. The document contains information given orally by the professor (not necessarily included in the slides), but it also covers all the points from the slides, making it easier to study for the tests.