Marketing Communications

Deze samenvatting geeft een diepgaand overzicht van zeven hoorcolleges over marketingcommunicatie, consumentengedrag en gedragsbeïnvloeding. Het document is thematisch opgebouwd en combineert theoretische inzichten met praktische toepassingen en examenvragen.

Deze uitgebreide samenvatting biedt een diepgaande en gestructureerde inkijk in het vakgebied marketingcommunicatie, gebaseerd op het boek Marketing Communications – A European Perspective. (hoofdstuk 3, hoofdstuk 4, hoofdstuk 6, hoofdstuk 12)

The summary includes all lectures and notes, a summary of all assigned articles and book chapters of the marcom course at Tilburg University in 2024

This summary of Marketing Communications includes all notes from lectures as well as input from the interactive lectures which can be used as best practice examples. All these slides from the lectures with the notes form an extensive summary including many practical examples from the interactive lectures. However, this is not a summary of the book!

In-depth summary of the following book chapters for Marketing Communications: Chapter 3, 4, 6 and 12. The most recent and correct edition is used to summarize. Good luck with your exams!

In-depth class notes summary, provides all information needed for the exam of the lectures. Interactives lectures are also included. Book summary is provided in a different document.

Complete summary of the class-notes, including the interactives lectures. In-depth summary, ready for the exam. Summary of the book chapters are not included, I made a seperate document for that.

This detailed summary covers everything for the Marketing Communication exam and has been built up through web clips and interactive lectures, including detailed notes and examples from discussions in class.