Samenvatting
Marketing Communication boek + colleges
Marketing Communication boek + colleges + quizen - Hoofdstukken: 1, 2, 3, 4, 5, 6, 7, 8 (300-365 + 377-379 + 387-394), 0 (406-411 + 419-427), 10 (435-445 + 451-455), 11 (467-486), 13, 14. - Colleges: zijn verwerkt in de hoofdstukken - Quizen: tijdens de colleges werden er mini quizen afgehouden, antwoorden werden niet op BS gezet / staan er wel bij.
joiadebresser
Samenvatting
Summary Marketing Communications A European Perspective
Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.
jasmindrinkenburg
Samenvatting
Summary Marketing Communications A European Perspective
Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.
jasmindrinkenburg
Samenvatting
Summary Marketingcommunications
Summery of the book: 'Marketing Communications - A European perspective' (6th edition) - De Pelsmacker, Geuens and Van Den Bergh Chapters: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 and 14
valeriekw
Samenvatting
Marketing Communications Book Chapters 3-4-7-13 (All Necessary)
Summary of all the models and information necessary of the Marketing Communications book. All information is visible when you download the document. If something is not visible, please send me a message so I can send you my non-stuvia file
Elinevandeven
Samenvatting
Marketing Communications: samenvatting colleges en handboek
Deze samenvatting bevat alle collegenotities en inhoud van het boek 'Marketing Communications: A European Perspective' van P. De Pelsmacker (hoofdstukken 1-7 en 13-14). Geslaagd in eerste zit met 18/20.
MPCUAntwerpen
Samenvatting
Lectures Marketing Communication Tilburg University 2020
Summary of all lectures of the course Marketing Communication (Spring 2020) of the Master Marketing Management of Tilburg University. Written in English. The summary contains all the notes and examples that are given during the lectures.
Marlieee
College aantekeningen
Hoorcolleges Marketing Communication
Samenvatting van de hoorcolleges van het vak Marketing Communication. Hierbij zijn plaatjes en voorbeelden uit de colleges toegevoegd. Geschreven in het Engels met af en toe een Nederlandse vertaling. Geschikt voor eerstejaarsstudenten van de bachelor CIW en IBC en pre-masterstudenten van CIW en IBC.
jasmindrinkenburg
Samenvatting
Summary Marketing Communications chapter 3, 4, 7 & 13 (6th edition)
A summary of chapter 3, 4, 7 & 13 (p. 518 - 535) of Marketing Communications: A European perspective, sixth edition.
amyvdt
Samenvatting
Summary for CCPI2 Theory Campaign: Planning and Implementation 2020-2021
Summary for CPI2 Theory CAMPAIGN: PLANNING AND IMPLEMENTATION 2020-2021 - Includes all powerpoint and lecture notes
clairejacklin
Samenvatting
Summary marketing communications including lecture notes
A summary of all the relevant chapters for the course Marketing Communication. The summary also includes relevant information that was discussed during the lectures and what isn't in the book.
merledehaas
Samenvatting
Marketing Communication Samenvatting (Summary) + 40 oefenvragen met antwoorden!
Een samenvatting van de college's + wat aanvulling uit het boek. Voor de pre-master Communicatie en Beïnvloeding + International Business languages of Bachelor studenten Radboud Nijmengen. Daarnaast 40 MC-vragen uitgewerkt + antwoorden om je goed voor te bereiden om het examen! In het Nederlands en Engels
maicojansman
Samenvatting
Summary Compulsory Chapters - Marketing Communication
This summary contains all information of the mandatory/relevant chapters of the book Marketing Communications: A European Perspective (6th edition), for the course ''Marketing Communication'' at Tilburg University. Note: This summary was created as preparation for the exam in Spring 2020! The chapters included are: 3, 4, 7 and 13.
cherluna
Samenvatting
Marketing Communication Book Summary Chapter 3, 4, 7, 13. Marketing Communications: A European Perspective
This document is a well-structured, easy to read, compact summary of the mandatory chapters of the book 'Marketing Communications: A European Perspective - Sixth Edition' for the course Marketing Communication at Tilburg University. The chapters include chapter 3, 4, 7 and 13. The worst thing about most summaries is that they are extremely long, unorganized and often almost exact copies of the actual book. That is why I made this summary to-the-point and well structured, so that you get a goo...
thijsverbraeken
Samenvatting
Marketing Communications Book Summary (Tilburg University, Marketing Management Master)
This is the Book Summary of Marketing Communications, including all the chapters that are needed to be studied.
zombiedrool
Samenvatting
Nederlandse samenvatting Marketing Communications
Nederlandse samenvatting Marketing Communications 6e druk (hoofdstuk 1 t/m 14 muv 3,6 en 12)
sannemeerman
Samenvatting
Summary Marketing Communications A European Perspective
Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.
jasmindrinkenburg
Samenvatting
Summery Marketing Communications
As told by the professor, 25% of the students fail this exam. Therefore I made a compilation of the slides and notes from the lectures, all the examples and studies included. Most of the questions will be from the content covered in the lectures and only a few of the book.
ep9000
Samenvatting
Marketing Communications: A European Perspective (CH 3, 4, 7, 13)
This summary contains the compulsory chapters (3, 4, 7, & 13) of the book Marketing Communications: A European Perspective, sixth edition. This summary is written for the course Marketing Communication (Spring 2020) of the Master Marketing Management of Tilburg University.
Marlieee
Samenvatting
Samenvatting Marketing Communication
Samenvatting boek Marketing Communications sixth edition van Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. De samenvatting is in het Engels geschreven met een aantal Nederlandse opmerkingen. Ook staan er afbeeldingen van modellen, tabellen en grafieken in. Hoofdstuk 1: Integrated communications Hoofdstuk 2: Branding Hoofdstuk 3: How marketing communications work (tot Peripheral-route processing) Hoofdstuk 4: Marketing communications planning Hoofdstuk 5: Adver...
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