Marketing Communication (S0N82A)

Katholieke Universiteit Leuven (KU Leuven)

Hier vind je de beste samenvattingen om te slagen voor Marketing Communication (S0N82A). Er zijn o.a. samenvattingen, aantekeningen en oefenvragen beschikbaar.

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Study Notes LECTURE PRESENTATIONS AND TEXTBOOK | Marketing Communication | Tim Smits & Yara Qutteina KU Leuven | 2025/26 Study Notes LECTURE PRESENTATIONS AND TEXTBOOK | Marketing Communication | Tim Smits & Yara Qutteina KU Leuven | 2025/26
  • Samenvatting

    Study Notes LECTURE PRESENTATIONS AND TEXTBOOK | Marketing Communication | Tim Smits & Yara Qutteina KU Leuven | 2025/26

  • Study notes of the Marketing Communication course at KU Leuven. Topics include market segmentation criteria, target audience selection and evaluation, brand positioning strategies, and practical tools like SWOT analysis and cluster analysis.
  • smils16
    €6,56 Meer Info
Examples discussed in Lecture (Padlet) Marketing Communication | KU Leuven | 2025/26
  • College aantekeningen

    Examples discussed in Lecture (Padlet) Marketing Communication | KU Leuven | 2025/26

  • In this class, every first half hour was dedicated to discussing real-life MarCom examples (not recorded!). At least one of these examples will be questioned on the exam!
  • smils16
    €5,56 Meer Info
Summary Marketing Communication | KU Leuven | 2025/26
  • Samenvatting

    Summary Marketing Communication | KU Leuven | 2025/26

  • Volledige samenvatting alle lessen marketing communication gedoceerd door Tim Smits en Yara Qutteina.
  • carlijnedixhoven
    €13,16 Meer Info
Lecture Notes Marketing Communication | KU Leuven | 2025/26
  • College aantekeningen

    Lecture Notes Marketing Communication | KU Leuven | 2025/26

  • Lecture notes from the Marketing Communication course at KU Leuven (2025/26), taught by Tim Smits & Yara Qutteina. Covers Part 1 Introduction and General Framework, including marketing communication fundamentals across B2C, B2B, services, brands, and non-profit sectors; the 4Ps of marketing; and media types (above-the-line, below-the-line, paid/owned/earned media). Essential for understanding the course structure, exam format (40 questions), and MediaLab group project requirements, plus practica...
  • Dinaaatje
    €19,66 Meer Info
Marketing Communication 2024
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