Marketing Communication (S0N82A)
Katholieke Universiteit Leuven (KU Leuven)
Hier vind je de beste samenvattingen om te slagen voor Marketing Communication (S0N82A). Er zijn o.a. samenvattingen, aantekeningen en oefenvragen beschikbaar.
Populaire samengevatte studieboeken
Marketing Communications: A European Perspective (Book
Patrick De Pelsmacker, Maggie Geuens
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Samenvatting
Study Notes LECTURE PRESENTATIONS AND TEXTBOOK | Marketing Communication | Tim Smits & Yara Qutteina KU Leuven | 2025/26
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---135juni 20262025/2026
- Study notes of the Marketing Communication course at KU Leuven. Topics include market segmentation criteria, target audience selection and evaluation, brand positioning strategies, and practical tools like SWOT analysis and cluster analysis.
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€6,56 Meer Info
smils16
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College aantekeningen
Examples discussed in Lecture (Padlet) Marketing Communication | KU Leuven | 2025/26
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---23juni 20262025/2026
- In this class, every first half hour was dedicated to discussing real-life MarCom examples (not recorded!). At least one of these examples will be questioned on the exam!
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€5,56 Meer Info
smils16
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College aantekeningen
Lecture Notes Marketing Communication | KU Leuven | 2025/26
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-1110mei 20262025/2026Beschikbaar in een bundel
- Lecture notes from the Marketing Communication course at KU Leuven (2025/26), taught by Tim Smits & Yara Qutteina. Covers Part 1 Introduction and General Framework, including marketing communication fundamentals across B2C, B2B, services, brands, and non-profit sectors; the 4Ps of marketing; and media types (above-the-line, below-the-line, paid/owned/earned media). Essential for understanding the course structure, exam format (40 questions), and MediaLab group project requirements, plus practica...
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€19,66 Meer Info
Dinaaatje
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Samenvatting
Marketing Communication 2024
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-372april 20262024/2025Beschikbaar in een bundel
- Volledige samenvatting voor het vak. Notities van lessen + extra inhoud. Gegeven door Tim Smits
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€8,36 Meer Info
zaradp