1|Page
New WGU D174 Marketing Management Exam Prep
Test Bank With 250 Questions and Correct Answers
For Oa And Pre-Assessment Prep/ Wgu D174 Test
Bank 2025/ D174 Assessment Prep 2025
Which of the following business-to-business terms refers
to the routine purchase of items that a B2B customer
regularly needs? - ...ANSWER...✓✓Straight rebuy
Which of the following terms refers to the process
individuals or groups go through to select, purchase, use,
and dispose of goods, services, ideas, or experiences to
satisfy their needs and desires? -
...ANSWER...✓✓consumer behavior
If a consumer is experiencing cognitive dissonance
regarding his or her purchase, the consumer is on what
step of the consumer decision-making process? -
...ANSWER...✓✓post purchase evaluation
Which of the following roles in the buying center is the
member of the buying center who actually needs the
product? - ...ANSWER...✓✓user
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Which of the following terms refers to the process by
which people select, organize, and interpret information
from the outside world? - ...ANSWER...✓✓perception
Which of the following refers to the values, beliefs,
customs, and tastes a group of people values? -
...ANSWER...✓✓culture
Which of the following terms refers to creating a written
description of the quality, size, weight, color, features,
quantity, training, warranty, service terms, and delivery
requirements for the purchase? - ...ANSWER...✓✓product
specifications
At what step in the consumer decision-making process is
a marketer likely to utilize search marketing techniques
such as search engine optimization (SEO), sponsored
search ads, and shopbots to help consumers find and
learn more about their products? -
...ANSWER...✓✓Informations search
Which of the following refers to a combination of
hardware and software that ensures that only authorized
,3|Page
individuals gain entry into a computer system? -
...ANSWER...✓✓firewall
Which of the following refers to the marketing techniques
that link distinct experiences such as a unique fragrance
with a product or service? - ...ANSWER...✓✓sensory
marketing
A Rolex watch, a Lexus car, and even the latest Apple
iPhone are all examples of a _____ symbol. -
...ANSWER...✓✓status
Which of the following terms is an actual or imaginary
individual or group that has a significant effect on an
individual's evaluations, aspirations, or behavior? -
...ANSWER...✓✓reference group
In the buying center, which role has responsibility to
execute the purchase? - ...ANSWER...✓✓buyer
Which of the following refers to demand in which changes
in price have little or no effect on the amount demanded?
- ...ANSWER...✓✓inelastic demand
, 4|Page
Your local city council or your county commissioners are
examples of a(n) _____ market. -
...ANSWER...✓✓government
Which of the following describes a business-to-business,
or organizational, market? - ...ANSWER...✓✓Purchases
involving competitive bidding, price negotiations, and
complex financial arrangements
Which of the following refers to a group that purchases
finished goods for the purpose of selling those finished
goods for a profit, renting, or leasing to consumers and
other businesses? - ...ANSWER...✓✓resellers
If an advertiser places a TV commercial using a lonely,
lost puppy to sell its products, then that advertiser is said
to be utilizing _____. - ...ANSWER...✓✓sadvertising
f a consumer sees a significant difference between his or
her current state of affairs and some desired or ideal
state, which step of the consumer decision-making
process is the consumer in? - ...ANSWER...✓✓problem
recognition
New WGU D174 Marketing Management Exam Prep
Test Bank With 250 Questions and Correct Answers
For Oa And Pre-Assessment Prep/ Wgu D174 Test
Bank 2025/ D174 Assessment Prep 2025
Which of the following business-to-business terms refers
to the routine purchase of items that a B2B customer
regularly needs? - ...ANSWER...✓✓Straight rebuy
Which of the following terms refers to the process
individuals or groups go through to select, purchase, use,
and dispose of goods, services, ideas, or experiences to
satisfy their needs and desires? -
...ANSWER...✓✓consumer behavior
If a consumer is experiencing cognitive dissonance
regarding his or her purchase, the consumer is on what
step of the consumer decision-making process? -
...ANSWER...✓✓post purchase evaluation
Which of the following roles in the buying center is the
member of the buying center who actually needs the
product? - ...ANSWER...✓✓user
,2|Page
Which of the following terms refers to the process by
which people select, organize, and interpret information
from the outside world? - ...ANSWER...✓✓perception
Which of the following refers to the values, beliefs,
customs, and tastes a group of people values? -
...ANSWER...✓✓culture
Which of the following terms refers to creating a written
description of the quality, size, weight, color, features,
quantity, training, warranty, service terms, and delivery
requirements for the purchase? - ...ANSWER...✓✓product
specifications
At what step in the consumer decision-making process is
a marketer likely to utilize search marketing techniques
such as search engine optimization (SEO), sponsored
search ads, and shopbots to help consumers find and
learn more about their products? -
...ANSWER...✓✓Informations search
Which of the following refers to a combination of
hardware and software that ensures that only authorized
,3|Page
individuals gain entry into a computer system? -
...ANSWER...✓✓firewall
Which of the following refers to the marketing techniques
that link distinct experiences such as a unique fragrance
with a product or service? - ...ANSWER...✓✓sensory
marketing
A Rolex watch, a Lexus car, and even the latest Apple
iPhone are all examples of a _____ symbol. -
...ANSWER...✓✓status
Which of the following terms is an actual or imaginary
individual or group that has a significant effect on an
individual's evaluations, aspirations, or behavior? -
...ANSWER...✓✓reference group
In the buying center, which role has responsibility to
execute the purchase? - ...ANSWER...✓✓buyer
Which of the following refers to demand in which changes
in price have little or no effect on the amount demanded?
- ...ANSWER...✓✓inelastic demand
, 4|Page
Your local city council or your county commissioners are
examples of a(n) _____ market. -
...ANSWER...✓✓government
Which of the following describes a business-to-business,
or organizational, market? - ...ANSWER...✓✓Purchases
involving competitive bidding, price negotiations, and
complex financial arrangements
Which of the following refers to a group that purchases
finished goods for the purpose of selling those finished
goods for a profit, renting, or leasing to consumers and
other businesses? - ...ANSWER...✓✓resellers
If an advertiser places a TV commercial using a lonely,
lost puppy to sell its products, then that advertiser is said
to be utilizing _____. - ...ANSWER...✓✓sadvertising
f a consumer sees a significant difference between his or
her current state of affairs and some desired or ideal
state, which step of the consumer decision-making
process is the consumer in? - ...ANSWER...✓✓problem
recognition
