samenvatting International Business Class

Stages in strategic analysis
1) Stakeholders
2) External analysis
3) Internal analysis
4) Strategy
5) Implementation
Setting strategy = where do I sail to?  Why do I do business
 External  what the outer world do
 Internal  what the inner world do
 Stakeholders  what is the reason to achieve something
First question: who are the stakeholders
 Stakeholders  group that influence the course of the company
1) Shareholders
2) Key clients
3) Funding (financial parties)
4) Personnel

 Private equity atmosphere
- Company run by a management team
- Company owned by management team AND partly by a fund
- A fund  gives money to a company ( may have another view than the
managers)

,Business purpose




- American way = old school investment  give back what you received
1) Destruction and profit
2) add value and loss = charity
- war  destruction and loss
- CSR = corporate social responsibility  moving up
 going up in destruction and profit
 doing less bad for society
- impact investment
= add value and make profit
- doing good for society  17 sustainable development goals (SDGs)
- Forbes  impact investing is giving and investing
 Double bottom line return
1) Financial return
2) Social return
- Role of CSR

, External factors  look to the outer world
 Porter  5 forces




- If rivalry is low  good industry
- 6th force = regulatory force
- How to look to the outside world


 STEEPLE analysis  market attractiveness
- Social (how old population?)
- Technological (energy: electricity)
- Economical
- Ecological
- Political
- Legal (stable?)
- Ethical
 decide: is it a good country to work in