Summary - B2B Marketing

6. B2B marketing – Business buying
Type Lecture


Completed

https://app.jungleai.com/deck/LijWhNnB15Hshtzr5VLp/marketing---ch6-1-flashcards-multiple-
Flashcards choice-questions-quiz?r=m9iaHSxCYeYwBXX4JWoHrSYNOqez2U

Prac
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The buying behavior of the organizations that
buy G&S for use in the production of other
Business buyer behaviour
products and services that are sold, rented, or
supplied to others

The process where business buyers determine
which products and services are needed to
Business buyer process
purchase, and then find, evaluate and choose
among alternative brands

= A decision-making unit is a group involved in
Decision making unit
purchasing decisions

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reverse auctions




6. B2B marketing – Business buying 1

, 💡 ggg
1.Business Markets
1.1 Business markets
1.2 Market structure and demand
1.3 Types of decisions and the decision
process
2. Business Buyer Behavior
2.1 Types of buying situations
2.2 The participants in the business
buying process
2.3 Influences on business buyers
3. Business Buyer Decision Process
4. Engaging Business Buyers with Digital
and Social Marketing
5. Institutional and Government Markets
5.1 Institutional markets
5.2 Government markets
Recap
1. Business Markets vs. Consumer
Markets
2. Business Buyer Behavior
3. Business Buying Process
4. Digital & Social B2B Marketing
5. Institutional & Government Markets
Key Takeaways




1.Business Markets




1.1 Business markets
Business buyer
Business buyer behavior
behaviour

= the buying behavior of the organizations that buy G&S for use in the
production of other products and services that are sold, rented, or
supplied to others
Business buyer
process
Business buying process




6. B2B marketing – Business buying 2