MNM3702 2025 ASSIGNMENT 2 SEM 1 2025 MNM3702 2025
DISCLAIMER
THE DOCUMENT PRESENTED IS A DEMOSTRATION ON HOW STUDENTS CAN
APPROACH THE ASSIGNMENT FOR MNM3702 ASSIGNMENT 2 SEM 1 2025. IT
IS BASED ON PRESCRIBED MATERIAL AND EXTERNAL RESEARCH. THE
DOCUMENT CONTAINS BOTH SHORT NOTES AND A RESPONSE EXAMPLE
FOR EACH QUESTION. STUDENTS ARE THEREFORE ADVISED NOT TO COPY
AND PASTE BUT USE THE DOCUMENT AS A RESEARCH GUIDE THAT WOULD
HELP THEM DRAFT THEIR OWN FINAL COPIES.
, MNM3702 2025 ASSIGNMENT 2 SEM 1 2025 MNM3702 2025
Table of Contents
1. Introduction ............................................................................................................ 3
2. Question 1 – Secondary Data Sources .................................................................. 3
3. Question 2 – Qualitative and Quantitative Research Techniques .......................... 4
4. Question 3 – Designing Customer Satisfaction Survey Questions ......................... 5
5. Question 4 – Sampling Method and Fieldwork Challenges .................................... 6
(a) Justification for Stratified Random Sampling ........................................................ 6
(b) Fieldwork Challenges and Proposed Solutions ..................................................... 7
6. Conclusion ............................................................................................................. 8
DISCLAIMER
THE DOCUMENT PRESENTED IS A DEMOSTRATION ON HOW STUDENTS CAN
APPROACH THE ASSIGNMENT FOR MNM3702 ASSIGNMENT 2 SEM 1 2025. IT
IS BASED ON PRESCRIBED MATERIAL AND EXTERNAL RESEARCH. THE
DOCUMENT CONTAINS BOTH SHORT NOTES AND A RESPONSE EXAMPLE
FOR EACH QUESTION. STUDENTS ARE THEREFORE ADVISED NOT TO COPY
AND PASTE BUT USE THE DOCUMENT AS A RESEARCH GUIDE THAT WOULD
HELP THEM DRAFT THEIR OWN FINAL COPIES.
, MNM3702 2025 ASSIGNMENT 2 SEM 1 2025 MNM3702 2025
Table of Contents
1. Introduction ............................................................................................................ 3
2. Question 1 – Secondary Data Sources .................................................................. 3
3. Question 2 – Qualitative and Quantitative Research Techniques .......................... 4
4. Question 3 – Designing Customer Satisfaction Survey Questions ......................... 5
5. Question 4 – Sampling Method and Fieldwork Challenges .................................... 6
(a) Justification for Stratified Random Sampling ........................................................ 6
(b) Fieldwork Challenges and Proposed Solutions ..................................................... 7
6. Conclusion ............................................................................................................. 8
