Complete summary + visuals
Consumer Behavior: Buying, Having, and Being, Global Edition
Michael R. Solomon
9781292318103
Pearson Education Limited
13th edition
,
,Contents
Summary Consumer Behavior...........................................................................................................................2
Chapter 1: Buying, Having and Being: An Introduction to Consumer Behavior...........................................2
Consumer Behavior: People in the Marketplace......................................................................................2
Consumers Are Different! How We Divide Them Up................................................................................3
Marketing’s Impact on Consumers...........................................................................................................4
What Does it Mean to Consume?.............................................................................................................4
The Global “Always-On” Consumer...........................................................................................................4
Consumer Behavior as a Field of Study.....................................................................................................5
Consumer Trends: Keep Ahead to Keep Up..............................................................................................7
Chapter 3: Perception....................................................................................................................................7
Sensation....................................................................................................................................................7
The Stages of Perception...........................................................................................................................9
Personal Selection Factors.......................................................................................................................10
Stimulus Organization..............................................................................................................................11
Chapter 4: Learning and Memory...............................................................................................................12
How Do We Learn?..................................................................................................................................12
Cognitive Learning Theory.......................................................................................................................16
Memory....................................................................................................................................................18
Chapter 5: Motivation and Affect................................................................................................................21
The Motivation Process: Why Ask Why?................................................................................................21
Affect........................................................................................................................................................24
Consumer Involvement...........................................................................................................................26
Chapter 6: The Self: Mind, Gender and Body.............................................................................................28
The Self.....................................................................................................................................................28
Are We What We Buy?............................................................................................................................30
The Body as Product................................................................................................................................31
Chapter 7: Personality, Lifestyles and Values.............................................................................................33
Personality...............................................................................................................................................33
Brand Personality.....................................................................................................................................36
Lifestyle and Consumer Identity..............................................................................................................37
Psychographics........................................................................................................................................38
Values.......................................................................................................................................................39
Chapter 8: Attitudes and Persuasive Communications...............................................................................41
The Power of Attitudes............................................................................................................................41
How Do We Form Attitudes.....................................................................................................................42
, Persuasion: How Do Marketers Change Attitudes?................................................................................46
Chapter 9: Decision Making.........................................................................................................................51
What’s Your Problem?.............................................................................................................................51
Cognitive Decision Making......................................................................................................................52
Habitual Decision Making........................................................................................................................56
Priming and Nudging...............................................................................................................................56
Chapter 10: Buying, Using and Disposing....................................................................................................57
Situational Effects on Consumer Behavior..............................................................................................57
The Shopping Experience........................................................................................................................58
Ownership and the Sharing Economy.....................................................................................................61
Postpurchase Satisfaction and Disposal..................................................................................................61
Chapter 11: Group Influences and Social Media.........................................................................................62
Groups......................................................................................................................................................62
Word-of-Mouth Communication............................................................................................................64
Opinion Leadership..................................................................................................................................64
Social Media: The Horizontal Revolution................................................................................................66
Consumer Behavior: Buying, Having, and Being, Global Edition
Michael R. Solomon
9781292318103
Pearson Education Limited
13th edition
,
,Contents
Summary Consumer Behavior...........................................................................................................................2
Chapter 1: Buying, Having and Being: An Introduction to Consumer Behavior...........................................2
Consumer Behavior: People in the Marketplace......................................................................................2
Consumers Are Different! How We Divide Them Up................................................................................3
Marketing’s Impact on Consumers...........................................................................................................4
What Does it Mean to Consume?.............................................................................................................4
The Global “Always-On” Consumer...........................................................................................................4
Consumer Behavior as a Field of Study.....................................................................................................5
Consumer Trends: Keep Ahead to Keep Up..............................................................................................7
Chapter 3: Perception....................................................................................................................................7
Sensation....................................................................................................................................................7
The Stages of Perception...........................................................................................................................9
Personal Selection Factors.......................................................................................................................10
Stimulus Organization..............................................................................................................................11
Chapter 4: Learning and Memory...............................................................................................................12
How Do We Learn?..................................................................................................................................12
Cognitive Learning Theory.......................................................................................................................16
Memory....................................................................................................................................................18
Chapter 5: Motivation and Affect................................................................................................................21
The Motivation Process: Why Ask Why?................................................................................................21
Affect........................................................................................................................................................24
Consumer Involvement...........................................................................................................................26
Chapter 6: The Self: Mind, Gender and Body.............................................................................................28
The Self.....................................................................................................................................................28
Are We What We Buy?............................................................................................................................30
The Body as Product................................................................................................................................31
Chapter 7: Personality, Lifestyles and Values.............................................................................................33
Personality...............................................................................................................................................33
Brand Personality.....................................................................................................................................36
Lifestyle and Consumer Identity..............................................................................................................37
Psychographics........................................................................................................................................38
Values.......................................................................................................................................................39
Chapter 8: Attitudes and Persuasive Communications...............................................................................41
The Power of Attitudes............................................................................................................................41
How Do We Form Attitudes.....................................................................................................................42
, Persuasion: How Do Marketers Change Attitudes?................................................................................46
Chapter 9: Decision Making.........................................................................................................................51
What’s Your Problem?.............................................................................................................................51
Cognitive Decision Making......................................................................................................................52
Habitual Decision Making........................................................................................................................56
Priming and Nudging...............................................................................................................................56
Chapter 10: Buying, Using and Disposing....................................................................................................57
Situational Effects on Consumer Behavior..............................................................................................57
The Shopping Experience........................................................................................................................58
Ownership and the Sharing Economy.....................................................................................................61
Postpurchase Satisfaction and Disposal..................................................................................................61
Chapter 11: Group Influences and Social Media.........................................................................................62
Groups......................................................................................................................................................62
Word-of-Mouth Communication............................................................................................................64
Opinion Leadership..................................................................................................................................64
Social Media: The Horizontal Revolution................................................................................................66
