Ethisch en duurzaam ondernemen
2022-2023
,Inhoudsopgave
1. Inleiding .......................................................................................................................... 5
Wat gaan we doen? ............................................................................................................................. 5
Centrale competen4es ........................................................................................................................ 5
2. Inleiding waarden en normen ........................................................................................ 6
Terug naar het begin: acht concepten ................................................................................................. 6
Invloed van waardenverschuivingen op interac4e met stakeholders ................................................. 8
3. De consument ................................................................................................................ 9
Klant is koning…. .................................................................................................................................. 9
Product responsibility from caveat emptor ......................................................................................... 9
Ethiek van de reclame ....................................................................................................................... 10
4. A few notes on ethics ................................................................................................... 11
Thinking fast and slow ....................................................................................................................... 11
Ethical reasoning ............................................................................................................................... 12
Obscure the moral agency of the actor ............................................................................................. 13
Cogni4vely restructure the unethical choice so that it appears less harmfull .................................. 14
Framing.............................................................................................................................................. 14
Role differen4a4on ............................................................................................................................ 15
Selec4ve awareness .......................................................................................................................... 15
Slippery slope .................................................................................................................................... 16
Conclusion ......................................................................................................................................... 16
4. Cases – compliance ...................................................................................................... 18
DEEL 1: CASES .................................................................................................................................... 18
DEEL 2: Slides: Ethics and compliance inside the organiza4on ......................................................... 21
5. Change of Perish ........................................................................................................... 25
World GDP and Popula4on................................................................................................................ 25
System change: basic concepts ......................................................................................................... 28
Wagner’s Law: Expansion of the state ............................................................................................... 31
Changing Values: World Values Survey.............................................................................................. 32
Weak vs. strong Secular-Ra4onal ...................................................................................................... 32
Weak vs. strong SELF-EXPRESSION .................................................................................................... 33
Peta and the angorra rabit ................................................................................................................ 36
A History of Chea4ng EPA .................................................................................................................. 36
Three ways in which so^ values become hard: civil society, law and market ................................... 37
Domains where the change is visible (ISO26000) ............................................................................. 37
2
, Cri4cal actude of Stakeholders ........................................................................................................ 37
Sustainable Business: where are the risks and opportuni4es? ......................................................... 38
6. Free, compeEEve markets ............................................................................................ 40
Inhoud ............................................................................................................................................... 40
De markt als bedreiging .................................................................................................................... 40
De markt als redding ......................................................................................................................... 41
Eerste theorema welvaartseconomie ................................................................................................ 42
Pareto efficiën4e ............................................................................................................................... 43
Norma4eve kracht eerste theorema ................................................................................................. 44
Compe44e ......................................................................................................................................... 44
Monopolist gain society loss ............................................................................................................. 45
Compe44e ......................................................................................................................................... 45
Grondvoorwaarden van markten ...................................................................................................... 46
Beperkingen van markten ................................................................................................................. 47
7. Market and cultural change.......................................................................................... 49
Polanyi, the great transforma4on from gi^ to market economy ...................................................... 49
The market challenge ........................................................................................................................ 50
Ec groei en Crea4ve destruc4on........................................................................................................ 50
Impact on .......................................................................................................................................... 51
e.g. Impact on mental health ............................................................................................................ 52
Embedding the market, externally .................................................................................................... 52
Embedding the market internaly ....................................................................................................... 52
Embedding the firm........................................................................................................................... 53
8. Milieu en circulaire economie ...................................................................................... 54
Today and tomorrow… ...................................................................................................................... 54
Sustainability, the concept… .............................................................................................................. 55
Linear economy ... Current model and its consequences.................................................................. 56
Circular economy … Concepts and defini4ons .................................................................................. 57
Legisla4ve aspects ............................................................................................................................. 59
A new business model ....................................................................................................................... 60
Circular economy, resource produc4vity, economic growth and decoupling.................................... 61
Sharing economy ............................................................................................................................... 63
9. CSR................................................................................................................................ 69
Shareholder- vs. Stakeholdertheorie ................................................................................................. 69
Friedman: Aandeelhouders eerst ...................................................................................................... 69
Ed Freeman: Stakeholders eerst ........................................................................................................ 71
3
, CSR .................................................................................................................................................... 72
Waarom CSR? .................................................................................................................................... 73
Probleem 1 ........................................................................................................................................ 75
Heroriënta4e van het begrip CSR ...................................................................................................... 75
CSR in de waardeketen ...................................................................................................................... 76
Probleem 2 ........................................................................................................................................ 77
Shared Value Crea4on 1 (Porter & Kramer 2011) .............................................................................. 77
Shared Value Crea4on 2 .................................................................................................................... 78
Conclusie: een nieuw perspec4ef...................................................................................................... 78
Kri4ek? .............................................................................................................................................. 78
Rich4ng duurzaam ondernemen ....................................................................................................... 79
SDG Bonum Commune ...................................................................................................................... 79
CSR denkers, vb: Wayne Visser .......................................................................................................... 80
Discussion: Ethical Products .............................................................................................................. 84
10. The Green Deal ............................................................................................................. 86
Green Deal als basisoriënta4e voor de EU ........................................................................................ 86
Interna4onaal perspec4ef ................................................................................................................. 88
11. The purpose of finance ................................................................................................. 89
12. Gastspreker Ageas ........................................................................................................ 98
4
2022-2023
,Inhoudsopgave
1. Inleiding .......................................................................................................................... 5
Wat gaan we doen? ............................................................................................................................. 5
Centrale competen4es ........................................................................................................................ 5
2. Inleiding waarden en normen ........................................................................................ 6
Terug naar het begin: acht concepten ................................................................................................. 6
Invloed van waardenverschuivingen op interac4e met stakeholders ................................................. 8
3. De consument ................................................................................................................ 9
Klant is koning…. .................................................................................................................................. 9
Product responsibility from caveat emptor ......................................................................................... 9
Ethiek van de reclame ....................................................................................................................... 10
4. A few notes on ethics ................................................................................................... 11
Thinking fast and slow ....................................................................................................................... 11
Ethical reasoning ............................................................................................................................... 12
Obscure the moral agency of the actor ............................................................................................. 13
Cogni4vely restructure the unethical choice so that it appears less harmfull .................................. 14
Framing.............................................................................................................................................. 14
Role differen4a4on ............................................................................................................................ 15
Selec4ve awareness .......................................................................................................................... 15
Slippery slope .................................................................................................................................... 16
Conclusion ......................................................................................................................................... 16
4. Cases – compliance ...................................................................................................... 18
DEEL 1: CASES .................................................................................................................................... 18
DEEL 2: Slides: Ethics and compliance inside the organiza4on ......................................................... 21
5. Change of Perish ........................................................................................................... 25
World GDP and Popula4on................................................................................................................ 25
System change: basic concepts ......................................................................................................... 28
Wagner’s Law: Expansion of the state ............................................................................................... 31
Changing Values: World Values Survey.............................................................................................. 32
Weak vs. strong Secular-Ra4onal ...................................................................................................... 32
Weak vs. strong SELF-EXPRESSION .................................................................................................... 33
Peta and the angorra rabit ................................................................................................................ 36
A History of Chea4ng EPA .................................................................................................................. 36
Three ways in which so^ values become hard: civil society, law and market ................................... 37
Domains where the change is visible (ISO26000) ............................................................................. 37
2
, Cri4cal actude of Stakeholders ........................................................................................................ 37
Sustainable Business: where are the risks and opportuni4es? ......................................................... 38
6. Free, compeEEve markets ............................................................................................ 40
Inhoud ............................................................................................................................................... 40
De markt als bedreiging .................................................................................................................... 40
De markt als redding ......................................................................................................................... 41
Eerste theorema welvaartseconomie ................................................................................................ 42
Pareto efficiën4e ............................................................................................................................... 43
Norma4eve kracht eerste theorema ................................................................................................. 44
Compe44e ......................................................................................................................................... 44
Monopolist gain society loss ............................................................................................................. 45
Compe44e ......................................................................................................................................... 45
Grondvoorwaarden van markten ...................................................................................................... 46
Beperkingen van markten ................................................................................................................. 47
7. Market and cultural change.......................................................................................... 49
Polanyi, the great transforma4on from gi^ to market economy ...................................................... 49
The market challenge ........................................................................................................................ 50
Ec groei en Crea4ve destruc4on........................................................................................................ 50
Impact on .......................................................................................................................................... 51
e.g. Impact on mental health ............................................................................................................ 52
Embedding the market, externally .................................................................................................... 52
Embedding the market internaly ....................................................................................................... 52
Embedding the firm........................................................................................................................... 53
8. Milieu en circulaire economie ...................................................................................... 54
Today and tomorrow… ...................................................................................................................... 54
Sustainability, the concept… .............................................................................................................. 55
Linear economy ... Current model and its consequences.................................................................. 56
Circular economy … Concepts and defini4ons .................................................................................. 57
Legisla4ve aspects ............................................................................................................................. 59
A new business model ....................................................................................................................... 60
Circular economy, resource produc4vity, economic growth and decoupling.................................... 61
Sharing economy ............................................................................................................................... 63
9. CSR................................................................................................................................ 69
Shareholder- vs. Stakeholdertheorie ................................................................................................. 69
Friedman: Aandeelhouders eerst ...................................................................................................... 69
Ed Freeman: Stakeholders eerst ........................................................................................................ 71
3
, CSR .................................................................................................................................................... 72
Waarom CSR? .................................................................................................................................... 73
Probleem 1 ........................................................................................................................................ 75
Heroriënta4e van het begrip CSR ...................................................................................................... 75
CSR in de waardeketen ...................................................................................................................... 76
Probleem 2 ........................................................................................................................................ 77
Shared Value Crea4on 1 (Porter & Kramer 2011) .............................................................................. 77
Shared Value Crea4on 2 .................................................................................................................... 78
Conclusie: een nieuw perspec4ef...................................................................................................... 78
Kri4ek? .............................................................................................................................................. 78
Rich4ng duurzaam ondernemen ....................................................................................................... 79
SDG Bonum Commune ...................................................................................................................... 79
CSR denkers, vb: Wayne Visser .......................................................................................................... 80
Discussion: Ethical Products .............................................................................................................. 84
10. The Green Deal ............................................................................................................. 86
Green Deal als basisoriënta4e voor de EU ........................................................................................ 86
Interna4onaal perspec4ef ................................................................................................................. 88
11. The purpose of finance ................................................................................................. 89
12. Gastspreker Ageas ........................................................................................................ 98
4
