EU Business Topics
Table of Contents
Table of Contents...................................................................................................................................1
Introduction...........................................................................................................................................5
1. How well do you know the EU and Europe?..................................................................................5
2. Why should we study EU business topics?.....................................................................................5
3. What is the European Union?........................................................................................................5
4. What about the rest of Europe?....................................................................................................6
5. Challenges for the EU.....................................................................................................................6
6. History............................................................................................................................................6
a) First stage...................................................................................................................................6
b) Second stage..............................................................................................................................7
c) Third stage..................................................................................................................................7
d) Fourth stage...............................................................................................................................7
e) Fifth stage..................................................................................................................................8
The functioning of the EU and of the Single Market..............................................................................8
1. Institutions of the EU.....................................................................................................................8
a) European Council.......................................................................................................................8
b) European Commission...............................................................................................................9
c) European Parliament..................................................................................................................9
d) Council of the European Union................................................................................................10
e) European Court of Justice........................................................................................................10
2. The Single Market........................................................................................................................10
3. The Eurozone...............................................................................................................................11
4. The Economic and Monetary Union.............................................................................................12
5. EuroGroup....................................................................................................................................12
6. European Central Bank................................................................................................................12
7. The Stability and Growth Pact......................................................................................................13
8. Benefits of Euro as a currency......................................................................................................13
9. The Single Euro Payments Area....................................................................................................13
Internal and external comparisons of Europe......................................................................................14
1. Macro-economic and geopolitical map of Europe.......................................................................14
2. Different blocks in the EU.............................................................................................................15
1
, 3. Comparison of the EU with other “Free Trade Zones”.................................................................18
4. Some import-export comparisons................................................................................................19
Brexit and expansion of the EU............................................................................................................21
1. Introduction.................................................................................................................................21
2. How did it get so far?...................................................................................................................22
3. What were the possible scenarios?.............................................................................................23
4. The final solution, or not?............................................................................................................24
5. What are the possible consequences?.........................................................................................24
6. Conclusions..................................................................................................................................25
7. Brexit Adjustment Reserve...........................................................................................................25
8. Expansion of the EU.....................................................................................................................25
a) Why should the EU expand?....................................................................................................25
b) In which direction?..................................................................................................................25
c) The procedure..........................................................................................................................26
d) When?.....................................................................................................................................26
Marketing in Europe and European non-market strategy....................................................................27
1. Introduction.................................................................................................................................27
2. Marketing.....................................................................................................................................27
a) Segmentation...........................................................................................................................27
b) Strategy....................................................................................................................................28
c) The future of marketing in Europe...........................................................................................29
d) Preliminary conclusions...........................................................................................................29
3. Intercultural management...........................................................................................................29
a) Intercultural management within Europe................................................................................29
b) Diversity in Europe...................................................................................................................30
c) Negotiation in Europe..............................................................................................................31
4. Non-marketing.............................................................................................................................32
a) Introduction to lobbying..........................................................................................................32
b) What is lobbying?....................................................................................................................33
c) Who lobbies?...........................................................................................................................33
d) What does the typical lobbyist do?..........................................................................................33
e) Importance of lobbying in Europe............................................................................................33
f) How does it work?....................................................................................................................34
g) On what depends its success?.................................................................................................34
h) Conclusions on lobbying..........................................................................................................34
The Europeanization of Business Management...................................................................................35
1. Intercultural management within Europe....................................................................................35
2. Diversity in Europe.......................................................................................................................35
2
, 3. Negotiation in Europe..................................................................................................................35
4. Corporate culture in Europe.........................................................................................................35
5. Europeanization of the business environment.............................................................................37
6. Conclusion...................................................................................................................................39
Russia and Eastern Europe...................................................................................................................41
1. Historic evolution of Russia and Eastern Europe..........................................................................41
2. Russia and Eastern Europe today.................................................................................................42
a) The Baltic States.......................................................................................................................42
b) Russia.......................................................................................................................................43
c) Eastern Europe countries which are part of the EU..................................................................44
d) Eastern Europe countries which are not part of the EU...........................................................44
3. Business opportunities.................................................................................................................44
4. The war in Ukraine.......................................................................................................................45
5. Conclusions..................................................................................................................................46
Entrepreneurship in Europe.................................................................................................................47
1. Introduction.................................................................................................................................47
2. Entrepreneurial law in the EU and legal-political aspects............................................................48
3. Socio-cultural aspects..................................................................................................................49
4. Technological factors....................................................................................................................49
5. Procedures...................................................................................................................................51
6. Funding........................................................................................................................................51
7. The new entrepreneurial landscape in Europe............................................................................53
8. Conclusions..................................................................................................................................54
The future of Europe............................................................................................................................55
1. Current challenges.......................................................................................................................55
2. Politics..........................................................................................................................................55
3. Economics....................................................................................................................................56
4. Future developments...................................................................................................................56
a) External issues.........................................................................................................................56
b) Internal issues..........................................................................................................................57
5. Conclusions..................................................................................................................................58
Case study: Tesla..................................................................................................................................59
a) Information..............................................................................................................................59
Why do companies expand internationally? Consider push and pull factors, and theories and
models.............................................................................................................................................59
How do companies evaluate the external environment of business in a target country and region?
.........................................................................................................................................................59
Why do some countries offer preferential treatment to EV manufacturers?...................................59
3
, How can one differentiate sub-regions within the EU?....................................................................59
What is the relationship between Norway and the EU?..................................................................59
Why is Norway not in the EU?.........................................................................................................59
How homogeneous is the European Market?..................................................................................59
EXTRA INFO:.....................................................................................................................................60
b) Kahoot questions.....................................................................................................................60
Case study: Lukoil................................................................................................................................62
a) Information..............................................................................................................................62
Issues to think about:.......................................................................................................................62
Investment in Central Eastern Europe and Shift to Western Europe:...............................................62
Cooperation with Competitors:.......................................................................................................62
Country of Origin Issues:..................................................................................................................62
EU's Dependency on Russian Energy:..............................................................................................63
Russia's Energy Sales and State Budget:..........................................................................................63
Political Relationship between Russia and the EU:..........................................................................63
Putin's Influence:.............................................................................................................................63
Russia's Relationship with Former Communist EU-member States:................................................63
b) Kahoot questions.....................................................................................................................63
Other kahoot quizzes...........................................................................................................................65
a) Kahoot 1...................................................................................................................................65
b) Kahoot 2: What do we know about Brexit?.............................................................................66
c) Kahoot 3: What do we know now about Europe?....................................................................67
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Table of Contents
Table of Contents...................................................................................................................................1
Introduction...........................................................................................................................................5
1. How well do you know the EU and Europe?..................................................................................5
2. Why should we study EU business topics?.....................................................................................5
3. What is the European Union?........................................................................................................5
4. What about the rest of Europe?....................................................................................................6
5. Challenges for the EU.....................................................................................................................6
6. History............................................................................................................................................6
a) First stage...................................................................................................................................6
b) Second stage..............................................................................................................................7
c) Third stage..................................................................................................................................7
d) Fourth stage...............................................................................................................................7
e) Fifth stage..................................................................................................................................8
The functioning of the EU and of the Single Market..............................................................................8
1. Institutions of the EU.....................................................................................................................8
a) European Council.......................................................................................................................8
b) European Commission...............................................................................................................9
c) European Parliament..................................................................................................................9
d) Council of the European Union................................................................................................10
e) European Court of Justice........................................................................................................10
2. The Single Market........................................................................................................................10
3. The Eurozone...............................................................................................................................11
4. The Economic and Monetary Union.............................................................................................12
5. EuroGroup....................................................................................................................................12
6. European Central Bank................................................................................................................12
7. The Stability and Growth Pact......................................................................................................13
8. Benefits of Euro as a currency......................................................................................................13
9. The Single Euro Payments Area....................................................................................................13
Internal and external comparisons of Europe......................................................................................14
1. Macro-economic and geopolitical map of Europe.......................................................................14
2. Different blocks in the EU.............................................................................................................15
1
, 3. Comparison of the EU with other “Free Trade Zones”.................................................................18
4. Some import-export comparisons................................................................................................19
Brexit and expansion of the EU............................................................................................................21
1. Introduction.................................................................................................................................21
2. How did it get so far?...................................................................................................................22
3. What were the possible scenarios?.............................................................................................23
4. The final solution, or not?............................................................................................................24
5. What are the possible consequences?.........................................................................................24
6. Conclusions..................................................................................................................................25
7. Brexit Adjustment Reserve...........................................................................................................25
8. Expansion of the EU.....................................................................................................................25
a) Why should the EU expand?....................................................................................................25
b) In which direction?..................................................................................................................25
c) The procedure..........................................................................................................................26
d) When?.....................................................................................................................................26
Marketing in Europe and European non-market strategy....................................................................27
1. Introduction.................................................................................................................................27
2. Marketing.....................................................................................................................................27
a) Segmentation...........................................................................................................................27
b) Strategy....................................................................................................................................28
c) The future of marketing in Europe...........................................................................................29
d) Preliminary conclusions...........................................................................................................29
3. Intercultural management...........................................................................................................29
a) Intercultural management within Europe................................................................................29
b) Diversity in Europe...................................................................................................................30
c) Negotiation in Europe..............................................................................................................31
4. Non-marketing.............................................................................................................................32
a) Introduction to lobbying..........................................................................................................32
b) What is lobbying?....................................................................................................................33
c) Who lobbies?...........................................................................................................................33
d) What does the typical lobbyist do?..........................................................................................33
e) Importance of lobbying in Europe............................................................................................33
f) How does it work?....................................................................................................................34
g) On what depends its success?.................................................................................................34
h) Conclusions on lobbying..........................................................................................................34
The Europeanization of Business Management...................................................................................35
1. Intercultural management within Europe....................................................................................35
2. Diversity in Europe.......................................................................................................................35
2
, 3. Negotiation in Europe..................................................................................................................35
4. Corporate culture in Europe.........................................................................................................35
5. Europeanization of the business environment.............................................................................37
6. Conclusion...................................................................................................................................39
Russia and Eastern Europe...................................................................................................................41
1. Historic evolution of Russia and Eastern Europe..........................................................................41
2. Russia and Eastern Europe today.................................................................................................42
a) The Baltic States.......................................................................................................................42
b) Russia.......................................................................................................................................43
c) Eastern Europe countries which are part of the EU..................................................................44
d) Eastern Europe countries which are not part of the EU...........................................................44
3. Business opportunities.................................................................................................................44
4. The war in Ukraine.......................................................................................................................45
5. Conclusions..................................................................................................................................46
Entrepreneurship in Europe.................................................................................................................47
1. Introduction.................................................................................................................................47
2. Entrepreneurial law in the EU and legal-political aspects............................................................48
3. Socio-cultural aspects..................................................................................................................49
4. Technological factors....................................................................................................................49
5. Procedures...................................................................................................................................51
6. Funding........................................................................................................................................51
7. The new entrepreneurial landscape in Europe............................................................................53
8. Conclusions..................................................................................................................................54
The future of Europe............................................................................................................................55
1. Current challenges.......................................................................................................................55
2. Politics..........................................................................................................................................55
3. Economics....................................................................................................................................56
4. Future developments...................................................................................................................56
a) External issues.........................................................................................................................56
b) Internal issues..........................................................................................................................57
5. Conclusions..................................................................................................................................58
Case study: Tesla..................................................................................................................................59
a) Information..............................................................................................................................59
Why do companies expand internationally? Consider push and pull factors, and theories and
models.............................................................................................................................................59
How do companies evaluate the external environment of business in a target country and region?
.........................................................................................................................................................59
Why do some countries offer preferential treatment to EV manufacturers?...................................59
3
, How can one differentiate sub-regions within the EU?....................................................................59
What is the relationship between Norway and the EU?..................................................................59
Why is Norway not in the EU?.........................................................................................................59
How homogeneous is the European Market?..................................................................................59
EXTRA INFO:.....................................................................................................................................60
b) Kahoot questions.....................................................................................................................60
Case study: Lukoil................................................................................................................................62
a) Information..............................................................................................................................62
Issues to think about:.......................................................................................................................62
Investment in Central Eastern Europe and Shift to Western Europe:...............................................62
Cooperation with Competitors:.......................................................................................................62
Country of Origin Issues:..................................................................................................................62
EU's Dependency on Russian Energy:..............................................................................................63
Russia's Energy Sales and State Budget:..........................................................................................63
Political Relationship between Russia and the EU:..........................................................................63
Putin's Influence:.............................................................................................................................63
Russia's Relationship with Former Communist EU-member States:................................................63
b) Kahoot questions.....................................................................................................................63
Other kahoot quizzes...........................................................................................................................65
a) Kahoot 1...................................................................................................................................65
b) Kahoot 2: What do we know about Brexit?.............................................................................66
c) Kahoot 3: What do we know now about Europe?....................................................................67
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