Event management Test Questions Marking Scheme

Event management Test Questions Marking Scheme - What is the difference between a special event and a recreational activity? - Answers - o Special event • Not: regular program or activity: Weekly dance class, soccer game • Is: Festival, special event • One-time, infrequently occurring • And affair, happening, notable occurrence, outside the normal occurring programs and activities - What are the elements of a special event? - Answers - • Planning time • Cost • Space/location • Risk/laws • Weather/time of the year • Profit/non-profit • Target audience • Hands-on - Historically, festivals were celebrated for what reasons? - Answers - o "celebrations" that date back to BC o Military triumphs o Successful hunts o Aristocracy was often the group that was allowed to celebrated - What are the reasons for developing special events? What do they do for us - Answers - o Bring people together o Spiritual release • Disney World o Create memories, excitement/enthusiasm o Make people happy What do we need to get started? - Answers - o Approval • Government • Community • Need to have everyone on board when dealing with a community, retailers near, food vendors, etc. • Example: had to get things approved by Julie Frank for money, allowable o Resources • Financial • Expenses that will come in, need sponsors • Physical • Location, accessability • People • Committee, VIP's, popularity, dirty hands, full time, volunteers o Timing • Whats the competition • Seniors won't go out in the evening • Target market o Planning → organization • One year prior to your event • Gives you enough time to get everything in order - Identify & briefly explain the seven steps to event design. - Answers - o 1. Set goals o 2. Define the event o 3. Select a name o 4. Determine the theme o 5. Define the audience o 6. Set the date and time o 7. Select a location - Why must we receive "community approval"? - Answers - o Need to have everyone on board when dealing with community, retailers, food vendors Why do we host special events - Answers - o Public cele...pride! o Social/cultural gatherings o Community expression o Economic stimulus • Create money, able to find out that they bring in o Tourism → spring break o Leisure/recreation/sports o "QUALITY OF LIFE" - Why should we make our events unique? - Answers - o Each event should fit the community, each community is unique so each event should have its own unique twists that fit the community o Unique= marketing