MNG4801 ASSIGNMENT 2 YEAR 2023 SUGGESTED SOLUTIONS

STRATEGIC MANAGEMENT
STUDENT FULLNAMES : MARCUS PHILIPS
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STUDENT NUMBER : 01234567
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MODULE CODE : MNG4801
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ASSIGNMENT NUMBER : 02
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YEAR : 2023




PASS +

, TABLE OF CONTENTS
Introduction ............................................................................................................................................. 2

Question 1: Declaration ...................................................................................................................... 2

Question 2: Discuss the strategic importance of the macro-environment on an
organisation’s situation. As part of your discussion, identify and describe the
specific macro environmental factors/forces that affected Mr Price. You need to
support your discussion by integrating the relevant theory in your discussion
with practical examples from the case study .......................................................................... 3

Question 3: Introduce the concepts of “threshold capabilities” and “distinctive
capabilities” and discuss how they contributed towards Mr Price’s competitive
advantage. You need to support your discussion by integrating the relevant
theory in your discussion with practical examples from the case study. .................. 5

Question 4: Identify and critically discuss the business level strategies evident
in the four (4) businesses mentioned in the case study, namely: Power Fashion,
Mr Price, Studio 88 and Yuppiechef and explain how each of their business level
strategies facilitate competitive advantage in their markets. You need to
support your discussion by integrating the relevant theory in your discussion
with practical examples from the case study. ......................................................................... 6

Question 5: Identify and critically discuss two corporate growth strategies
evident in the Mr Price case study. Conclude your discussion by describing how
their strategies contribute to Mr Price becoming "the most valuable retailer in
Africa”. You need to support your discussion by integrating the relevant theory
in your discussion with practical examples from the case study. ................................. 8

Question 6 – Reflection questions................................................................................................. 9

Conclusion ............................................................................................................................................... 10

References............................................................................................................................................... 10




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