SKILLS LAB 2: THE JOB AD
WHAT SHOULD BE ON THERE
AIDA:
• Attention
• Interest
• Desire
• Action
What needs to be on a job ad
1) Job title
2) (level/specifics of role, location)
3) Company description
4) Job description
5) Requirements
6) Offer
7) Contact details/how to apply
JOB TITLE
• Clear for target group
• No company language
• Subtitle: more info
− Level
− Department
− Specialization
COMPANY DESCRIPTION
• Who, what, where
• Company culture = brand
• Why do you have job opening?
Different characteristics can attract different people
JOB DESCRIPTION
• Realistic job preview
• Most important tasks
• Key responsibilities
• Situate job:
− Teamwork
− Reports to
− Supervises
− Administrative support
• Other
, REQUIREMENTS
• Objective, clear criteria
• Competencies, attitude, personality skills
• Meaningful terms
• Don’t discriminate
• Need to have vs nice to have
OFFER
• Compensation
• Benefits
• Type of contract
• But:
− Work environment
− Growth opportunities
− Autonomy, responsibility, teamwork and other attractive job characteristics
− Training
− Possibility to travel
− Anything that makes company attractive
CONTACT DETAILS
• Contact details
• How to respond/apply
• Mention application deadline
• What’s selection procedure like, date of selection procedure, …
• Indicate if you offer accommodation for applicants
Make it inviting for applicants to take action
IMPORTANT THINGS TO CHECK
• All relevant info mentioned
• Realistic job preview?
• Targeted
• Professionalism
• Anti-discrimination
• Lay-out: brand
Does it convey organizational culture + employer brand?
TIPS
• Structure advertisement
• Write active voice (you and we)
• Try engage reader:
− Use questions
− Don’t copy-past formal language from job description
WHAT SHOULD BE ON THERE
AIDA:
• Attention
• Interest
• Desire
• Action
What needs to be on a job ad
1) Job title
2) (level/specifics of role, location)
3) Company description
4) Job description
5) Requirements
6) Offer
7) Contact details/how to apply
JOB TITLE
• Clear for target group
• No company language
• Subtitle: more info
− Level
− Department
− Specialization
COMPANY DESCRIPTION
• Who, what, where
• Company culture = brand
• Why do you have job opening?
Different characteristics can attract different people
JOB DESCRIPTION
• Realistic job preview
• Most important tasks
• Key responsibilities
• Situate job:
− Teamwork
− Reports to
− Supervises
− Administrative support
• Other
, REQUIREMENTS
• Objective, clear criteria
• Competencies, attitude, personality skills
• Meaningful terms
• Don’t discriminate
• Need to have vs nice to have
OFFER
• Compensation
• Benefits
• Type of contract
• But:
− Work environment
− Growth opportunities
− Autonomy, responsibility, teamwork and other attractive job characteristics
− Training
− Possibility to travel
− Anything that makes company attractive
CONTACT DETAILS
• Contact details
• How to respond/apply
• Mention application deadline
• What’s selection procedure like, date of selection procedure, …
• Indicate if you offer accommodation for applicants
Make it inviting for applicants to take action
IMPORTANT THINGS TO CHECK
• All relevant info mentioned
• Realistic job preview?
• Targeted
• Professionalism
• Anti-discrimination
• Lay-out: brand
Does it convey organizational culture + employer brand?
TIPS
• Structure advertisement
• Write active voice (you and we)
• Try engage reader:
− Use questions
− Don’t copy-past formal language from job description
