Samenvatting Innovation
Management and Business
Modeling
Inhoud
Chapter 1: Introduction..........................................................................................................................5
Innovation circle.................................................................................................................................6
What is the market gap?.................................................................................................................7
Importance of Technological Innovation............................................................................................7
Impact on Society...............................................................................................................................7
Innovation by Industry: The Importance of Strategy..........................................................................8
The innovation funnel.....................................................................................................................8
Business model innovation.................................................................................................................8
What is a business model?.............................................................................................................8
BMI patterns.................................................................................................................................11
Digitalization.....................................................................................................................................12
Chapter 3: Types and Patterns of Innovation.......................................................................................12
Types of Innovation..........................................................................................................................13
Product versus Process Innovation...............................................................................................13
Radical versus Incremental Innovation.........................................................................................14
Competence-Enhancing versus Competence- Destroying Innovation..........................................14
Architectural versus Component Innovation................................................................................14
Technology S-Curves.........................................................................................................................14
S-curves in Technological Improvement.......................................................................................15
Technology cycles.............................................................................................................................15
Chapter 4: Standards Battles, Modularity, and Platform competition..................................................18
Why Dominant Designs Are Selected...............................................................................................18
Increasing returns to adoption.....................................................................................................18
Prior Learning and Absorptive Capacity........................................................................................19
Network Externalities...................................................................................................................19
Theory In Action...........................................................................................................................20
Government Regulation...............................................................................................................21
The Result: Winner-Take-All Markets..........................................................................................21
Multiple Dimensions of Value...........................................................................................................21
1
, A Technology’s Stand-alone Value................................................................................................21
Network Externality Value............................................................................................................21
Are Winner-Take-All Markets Good for Consumers?....................................................................22
Modularity and Platform Competition..............................................................................................22
Platform Ecosystems........................................................................................................................24
Chapter 7: Choosing innovation projects..............................................................................................25
Where Should We Focus Our Innovation Efforts?............................................................................25
Moore’s law..................................................................................................................................26
Different steps..............................................................................................................................26
Overview..........................................................................................................................................27
The Development Budget.................................................................................................................27
Quantitative Methods for Choosing Projects....................................................................................28
Theory in action............................................................................................................................28
Discounted Cash Flow methods....................................................................................................28
Real options..................................................................................................................................29
Qualitative Methods for Choosing Projects......................................................................................29
Screening questions......................................................................................................................29
The Aggregate Project Planning Framework.................................................................................29
Creating new businesses...............................................................................................................32
Chapter 9: Protecting information........................................................................................................33
Overview..........................................................................................................................................33
Appropriability..................................................................................................................................33
Patents, Trademarks and Copyrights................................................................................................34
Patents..........................................................................................................................................34
Trademarks and Service Marks.....................................................................................................35
Copyrights.....................................................................................................................................35
Trade secrets....................................................................................................................................35
The Effectiveness and Use of Protection Mechanisms.....................................................................36
Theory In Action: IBM and the Attack of the Clones.....................................................................36
Wholly Proprietary Systems versus Wholly Open Systems...........................................................36
Advantages of Protection.................................................................................................................36
Advantages of Diffusion................................................................................................................37
Guest lecture: how collective intelligence is shaping the innovation management world (and vice-
versa)....................................................................................................................................................37
Professionalizing your innovation efforts.........................................................................................38
Typical problems organizations face.............................................................................................38
2
, Different angles............................................................................................................................38
Realize innovation............................................................................................................................38
Collective intelligence: What shapes does it take?...........................................................................39
The “shapes” collective intelligence takes: a maturity view.........................................................40
Case study: making collective intelligence work...............................................................................42
The role of software.........................................................................................................................43
Summary..........................................................................................................................................43
Chapter 8: Managing open Innovation & innovation ecosystems........................................................44
What is open innovation (OI)?..........................................................................................................44
Outside in OI.....................................................................................................................................44
Filling the gaps with external technology.........................................................................................44
Inside out OI.....................................................................................................................................45
Profiting of others’ use of your knowledge......................................................................................45
Should we refocus OI to make it more relevant?.............................................................................45
Traditional OI perspective.............................................................................................................45
From innovation to strategic drivers:...........................................................................................45
Introducing open business models...................................................................................................46
Types................................................................................................................................................46
Broadening open innovation........................................................................................................47
OI in SMEs.........................................................................................................................................47
Curana..........................................................................................................................................47
Jaga...............................................................................................................................................49
Chapter ?: Business models..................................................................................................................49
Business idea....................................................................................................................................50
Business models...............................................................................................................................50
Business case and plan.....................................................................................................................50
How the concepts are related to each other?..................................................................................51
Why business models- revisited!......................................................................................................51
Why Are Business Models Interesting?........................................................................................51
Business Models In Practice..........................................................................................................52
How to evaluate business models?...............................................................................................52
IMEC case: zie apart document............................................................................................................53
Chapter ?: Independent Business Models............................................................................................53
Interdependent business models and the use of the BM canvas.....................................................54
Open business model design........................................................................................................54
Open business model canvas........................................................................................................55
3
, The partnership canvas.....................................................................................................................57
BM design for OBM?.........................................................................................................................58
Philips Healthcare case: zie apart document........................................................................................59
ANDER BOEK: Gupta.............................................................................................................................59
Chapter 1/2: Driving Digital Strategy....................................................................................................59
Stages of Digital Revolution..............................................................................................................59
Digital leadership and Transformation.............................................................................................59
Reinventing business........................................................................................................................59
ANDER BOEK: Adner.............................................................................................................................63
Chapter 1: Winning the Right Game: How to Disrupt, Defend, and Deliver in a Changing World........63
Changing competition.......................................................................................................................64
Ecosystem disruption....................................................................................................................65
Ecosystem strategy...........................................................................................................................65
Kodak’s demise.................................................................................................................................66
The Kodak case.................................................................................................................................67
What is an ecosystem?.....................................................................................................................68
Ecosystem cycle............................................................................................................................69
Ecosystem architecture................................................................................................................69
Value inversion.................................................................................................................................70
How to respond to ecosystem disruption?.......................................................................................71
GE digital transformation case: zie apart document.............................................................................71
Chapter 2: Ecosystem defense is collective..........................................................................................72
Chapter 3: Ecosystem Offense: From Adding Competition to Changing Competition..........................72
Establishing an ecosystem................................................................................................................72
The 3 principles of ecosystem construction?....................................................................................72
Example: Alexa - Amazon’s bet to win the smart home race........................................................73
An ecosystem lens on corporate strategy.........................................................................................75
Chapter 4: Timing Ecosystem Disruption: Too early can be worse than too late..................................75
Timing of digital disruption...............................................................................................................75
Ecosystem readiness: The emergence challenge of new value propositions....................................76
Ecosystem extension opportunities of old value propositions.........................................................77
Combining both factors....................................................................................................................77
Committing to a Choice: Seize, Wait, Shift, or Shape........................................................................77
Time compression diseconomies & half-life of relevance................................................................78
Chapter 5: How to safeguard your role in the ecosystem & void the ego-system trap........................78
Ecosystem vs. ego-system................................................................................................................79
4
Management and Business
Modeling
Inhoud
Chapter 1: Introduction..........................................................................................................................5
Innovation circle.................................................................................................................................6
What is the market gap?.................................................................................................................7
Importance of Technological Innovation............................................................................................7
Impact on Society...............................................................................................................................7
Innovation by Industry: The Importance of Strategy..........................................................................8
The innovation funnel.....................................................................................................................8
Business model innovation.................................................................................................................8
What is a business model?.............................................................................................................8
BMI patterns.................................................................................................................................11
Digitalization.....................................................................................................................................12
Chapter 3: Types and Patterns of Innovation.......................................................................................12
Types of Innovation..........................................................................................................................13
Product versus Process Innovation...............................................................................................13
Radical versus Incremental Innovation.........................................................................................14
Competence-Enhancing versus Competence- Destroying Innovation..........................................14
Architectural versus Component Innovation................................................................................14
Technology S-Curves.........................................................................................................................14
S-curves in Technological Improvement.......................................................................................15
Technology cycles.............................................................................................................................15
Chapter 4: Standards Battles, Modularity, and Platform competition..................................................18
Why Dominant Designs Are Selected...............................................................................................18
Increasing returns to adoption.....................................................................................................18
Prior Learning and Absorptive Capacity........................................................................................19
Network Externalities...................................................................................................................19
Theory In Action...........................................................................................................................20
Government Regulation...............................................................................................................21
The Result: Winner-Take-All Markets..........................................................................................21
Multiple Dimensions of Value...........................................................................................................21
1
, A Technology’s Stand-alone Value................................................................................................21
Network Externality Value............................................................................................................21
Are Winner-Take-All Markets Good for Consumers?....................................................................22
Modularity and Platform Competition..............................................................................................22
Platform Ecosystems........................................................................................................................24
Chapter 7: Choosing innovation projects..............................................................................................25
Where Should We Focus Our Innovation Efforts?............................................................................25
Moore’s law..................................................................................................................................26
Different steps..............................................................................................................................26
Overview..........................................................................................................................................27
The Development Budget.................................................................................................................27
Quantitative Methods for Choosing Projects....................................................................................28
Theory in action............................................................................................................................28
Discounted Cash Flow methods....................................................................................................28
Real options..................................................................................................................................29
Qualitative Methods for Choosing Projects......................................................................................29
Screening questions......................................................................................................................29
The Aggregate Project Planning Framework.................................................................................29
Creating new businesses...............................................................................................................32
Chapter 9: Protecting information........................................................................................................33
Overview..........................................................................................................................................33
Appropriability..................................................................................................................................33
Patents, Trademarks and Copyrights................................................................................................34
Patents..........................................................................................................................................34
Trademarks and Service Marks.....................................................................................................35
Copyrights.....................................................................................................................................35
Trade secrets....................................................................................................................................35
The Effectiveness and Use of Protection Mechanisms.....................................................................36
Theory In Action: IBM and the Attack of the Clones.....................................................................36
Wholly Proprietary Systems versus Wholly Open Systems...........................................................36
Advantages of Protection.................................................................................................................36
Advantages of Diffusion................................................................................................................37
Guest lecture: how collective intelligence is shaping the innovation management world (and vice-
versa)....................................................................................................................................................37
Professionalizing your innovation efforts.........................................................................................38
Typical problems organizations face.............................................................................................38
2
, Different angles............................................................................................................................38
Realize innovation............................................................................................................................38
Collective intelligence: What shapes does it take?...........................................................................39
The “shapes” collective intelligence takes: a maturity view.........................................................40
Case study: making collective intelligence work...............................................................................42
The role of software.........................................................................................................................43
Summary..........................................................................................................................................43
Chapter 8: Managing open Innovation & innovation ecosystems........................................................44
What is open innovation (OI)?..........................................................................................................44
Outside in OI.....................................................................................................................................44
Filling the gaps with external technology.........................................................................................44
Inside out OI.....................................................................................................................................45
Profiting of others’ use of your knowledge......................................................................................45
Should we refocus OI to make it more relevant?.............................................................................45
Traditional OI perspective.............................................................................................................45
From innovation to strategic drivers:...........................................................................................45
Introducing open business models...................................................................................................46
Types................................................................................................................................................46
Broadening open innovation........................................................................................................47
OI in SMEs.........................................................................................................................................47
Curana..........................................................................................................................................47
Jaga...............................................................................................................................................49
Chapter ?: Business models..................................................................................................................49
Business idea....................................................................................................................................50
Business models...............................................................................................................................50
Business case and plan.....................................................................................................................50
How the concepts are related to each other?..................................................................................51
Why business models- revisited!......................................................................................................51
Why Are Business Models Interesting?........................................................................................51
Business Models In Practice..........................................................................................................52
How to evaluate business models?...............................................................................................52
IMEC case: zie apart document............................................................................................................53
Chapter ?: Independent Business Models............................................................................................53
Interdependent business models and the use of the BM canvas.....................................................54
Open business model design........................................................................................................54
Open business model canvas........................................................................................................55
3
, The partnership canvas.....................................................................................................................57
BM design for OBM?.........................................................................................................................58
Philips Healthcare case: zie apart document........................................................................................59
ANDER BOEK: Gupta.............................................................................................................................59
Chapter 1/2: Driving Digital Strategy....................................................................................................59
Stages of Digital Revolution..............................................................................................................59
Digital leadership and Transformation.............................................................................................59
Reinventing business........................................................................................................................59
ANDER BOEK: Adner.............................................................................................................................63
Chapter 1: Winning the Right Game: How to Disrupt, Defend, and Deliver in a Changing World........63
Changing competition.......................................................................................................................64
Ecosystem disruption....................................................................................................................65
Ecosystem strategy...........................................................................................................................65
Kodak’s demise.................................................................................................................................66
The Kodak case.................................................................................................................................67
What is an ecosystem?.....................................................................................................................68
Ecosystem cycle............................................................................................................................69
Ecosystem architecture................................................................................................................69
Value inversion.................................................................................................................................70
How to respond to ecosystem disruption?.......................................................................................71
GE digital transformation case: zie apart document.............................................................................71
Chapter 2: Ecosystem defense is collective..........................................................................................72
Chapter 3: Ecosystem Offense: From Adding Competition to Changing Competition..........................72
Establishing an ecosystem................................................................................................................72
The 3 principles of ecosystem construction?....................................................................................72
Example: Alexa - Amazon’s bet to win the smart home race........................................................73
An ecosystem lens on corporate strategy.........................................................................................75
Chapter 4: Timing Ecosystem Disruption: Too early can be worse than too late..................................75
Timing of digital disruption...............................................................................................................75
Ecosystem readiness: The emergence challenge of new value propositions....................................76
Ecosystem extension opportunities of old value propositions.........................................................77
Combining both factors....................................................................................................................77
Committing to a Choice: Seize, Wait, Shift, or Shape........................................................................77
Time compression diseconomies & half-life of relevance................................................................78
Chapter 5: How to safeguard your role in the ecosystem & void the ego-system trap........................78
Ecosystem vs. ego-system................................................................................................................79
4
