MGT 6311: DIGITAL MARKETING - FINAL EXAM
What are the three most popular forms of video content? - Answer -- Comedy
- Music
- News
Annotation - Answer -A comment or instruction added as text on a Youtube video
(phased out in 2017)
Three things captions do - Answer -- labels a scene
- identifies a location or person
- narrates dialogue onscreen
Types of captions - Answer -open and closed
Embedding - Answer -Taking video from an online video provider and posting it
elsewhere on the web
Google AdWords - Answer -Google's search advertising program, which allows
advertisers to display their adverts on relevant search results and across Google's
content network.
True/False: Online videos are expensive and difficult to produce - Answer -False: can
be filmed at lower cost and quality than TV video
Video marketing covers these two approaches: - Answer -- video content
- video ads
Video content - Answer -Videos made to entertain, inform, share updates, or otherwise
enlighten/delight the viewer
Video ads - Answer -Ads that are filmed and formatted for online use
Components of good video content - Answer -- addresses a current/trending topic
- enticing
- remarkable
- unique
- shareable
- short
Steps of video production - Answer -- identifying your audience
- planning and concept
- producing
- choosing and upload to platform
- optimizing
, True/False: The title of a video is very important - Answer -True - it's one of the first
things the user sees when clicking through
Most important keywords should appear in the first _____ words of the title - Answer -
first three
True/False: Video descriptions should be brief and to the point - Answer -False -
descriptions for videos should be long and informative, contains key words
True/False: You can use tags to input several keywords - Answer -True
Metadata - Answer -Information that can be entered about a webpage and the
elements on it to provide context and relevance information to search engines
Video cards - Answer -Calls to action that pop up during a video and entice certain
actions from viewers
Video search engine optimization (VSEO) - Answer -Optimizing videos for search
engines
Video syndication - Answer -Process of distributing and getting search coverage for
videos
True/False: It's important to engage users and respond to relevant comments - Answer
-True
Three ways to promote your video content: - Answer -- owned media
- earned media
- paid media
YouTube analytics - Answer -provides data on YouTube brand channel organic and
paid video performance
Four ways users find content and ivdeo online - Answer -- goes directly to search
engine
- follows recommendations from others
- goes directly to the URL
- finds video through paid ads and promotions
What are two examples of earned video promotion? - Answer -- Search optimization
- Social sharing
Types of paid video ads - Answer -- overlay ads
- in-search ads
- discovery ads
What are the three most popular forms of video content? - Answer -- Comedy
- Music
- News
Annotation - Answer -A comment or instruction added as text on a Youtube video
(phased out in 2017)
Three things captions do - Answer -- labels a scene
- identifies a location or person
- narrates dialogue onscreen
Types of captions - Answer -open and closed
Embedding - Answer -Taking video from an online video provider and posting it
elsewhere on the web
Google AdWords - Answer -Google's search advertising program, which allows
advertisers to display their adverts on relevant search results and across Google's
content network.
True/False: Online videos are expensive and difficult to produce - Answer -False: can
be filmed at lower cost and quality than TV video
Video marketing covers these two approaches: - Answer -- video content
- video ads
Video content - Answer -Videos made to entertain, inform, share updates, or otherwise
enlighten/delight the viewer
Video ads - Answer -Ads that are filmed and formatted for online use
Components of good video content - Answer -- addresses a current/trending topic
- enticing
- remarkable
- unique
- shareable
- short
Steps of video production - Answer -- identifying your audience
- planning and concept
- producing
- choosing and upload to platform
- optimizing
, True/False: The title of a video is very important - Answer -True - it's one of the first
things the user sees when clicking through
Most important keywords should appear in the first _____ words of the title - Answer -
first three
True/False: Video descriptions should be brief and to the point - Answer -False -
descriptions for videos should be long and informative, contains key words
True/False: You can use tags to input several keywords - Answer -True
Metadata - Answer -Information that can be entered about a webpage and the
elements on it to provide context and relevance information to search engines
Video cards - Answer -Calls to action that pop up during a video and entice certain
actions from viewers
Video search engine optimization (VSEO) - Answer -Optimizing videos for search
engines
Video syndication - Answer -Process of distributing and getting search coverage for
videos
True/False: It's important to engage users and respond to relevant comments - Answer
-True
Three ways to promote your video content: - Answer -- owned media
- earned media
- paid media
YouTube analytics - Answer -provides data on YouTube brand channel organic and
paid video performance
Four ways users find content and ivdeo online - Answer -- goes directly to search
engine
- follows recommendations from others
- goes directly to the URL
- finds video through paid ads and promotions
What are two examples of earned video promotion? - Answer -- Search optimization
- Social sharing
Types of paid video ads - Answer -- overlay ads
- in-search ads
- discovery ads
