INHOUDSOPGAVE
Maatschappelijk thema................................................................................................................................... 4
Checklist maatschappelijk thema .............................................................................................................. 4
Trends als voedingsbodem voor jouw gekozen thema ............................................................................ 4
Publieke opinie ........................................................................................................................................... 4
Hoe komt ‘de’ publieke opinie tot stand?.............................................................................................. 4
Media: canvas, platform, katalysator, waakhond ..................................................................................... 5
Mediatheorieën .......................................................................................................................................... 5
Agendasetting & priming ....................................................................................................................... 5
Framing & labeling................................................................................................................................. 5
Wat zijn media? .............................................................................................................................................. 5
Representatie ............................................................................................................................................. 5
Beeldvorming ............................................................................................................................................. 6
Denken over media: 5 fasen in theorievorming ............................................................................................ 6
Fase 1: De almacht van de media ............................................................................................................ 6
Bedenkingen... klassieke massamedia zijn niet almachtig.................................................................. 6
Fase 2: Beperkte macht van de media: de invloed van de opinieleider .................................................. 6
Herziening van het tweetrapsmodel ..................................................................................................... 7
Fase 3: Aandacht voor de ontvanger ........................................................................................................ 7
Fase 4: sturende macht van de media...................................................................................................... 7
Fase 5: de media-explosie ........................................................................................................................ 8
Mediatisering ......................................................................................................................................... 8
Netwerkmaatschappij ..................................................................................................................................... 8
Maar.. ..................................................................................................................................................... 8
Dus... ...................................................................................................................................................... 8
Identiteit ........................................................................................................................................................... 9
Identiteit = construct................................................................................................................................... 9
Zwamvlokmodel, een netwerkbenadering (Brouwer) ............................................................................... 9
Take away .................................................................................................................................................. 9
Versimpelde weergave van media en sociale wereld ................................................................................. 10
Sociologisch perspectief .......................................................................................................................... 10
Structure en agency ................................................................................................................................. 10
Ideologie ................................................................................................................................................... 10
1
,Representatie................................................................................................................................................ 10
Beeldvorming ................................................................................................................................................ 10
Stereotypen................................................................................................................................................... 11
Dus... ............................................................................................................................................................. 11
En... ............................................................................................................................................................... 11
Sturende macht van de media ..................................................................................................................... 11
Media sturen kennisverwerking ............................................................................................................... 11
Agendasetting ...................................................................................................................................... 11
En dat roept een aantal vragen op... .................................................................................................. 12
Media sturen gedrag ................................................................................................................................ 12
Zwijgspiraal (Noelle-Neumann) .......................................................................................................... 12
Echokamers ......................................................................................................................................... 12
Filterbubbels ........................................................................................................................................ 12
Media sturen gedrag ................................................................................................................................ 13
Framing ................................................................................................................................................ 13
Media en publiek, aandacht voor de ontvanger .......................................................................................... 13
Uses & Gratifications ............................................................................................................................... 14
Structure & Agency .................................................................................................................................. 14
Encoding decoding – Artikel Hall............................................................................................................. 14
Big tech en democratie................................................................................................................................. 15
Algoritmisch spiegelpaleis ....................................................................................................................... 15
De vierde wand/muur .......................................................................................................................... 15
Van network naar platform ...................................................................................................................... 15
Drie mechanismen van platformmacht ................................................................................................... 15
Dataficatie ............................................................................................................................................ 15
Commodificatie .................................................................................................................................... 16
Selectie ................................................................................................................................................ 16
Fladderbrein ............................................................................................................................................. 16
Democratie ............................................................................................................................................... 17
Gedeelde werkelijkheid............................................................................................................................ 17
Synthetische Media en Waarheid ................................................................................................................ 17
Deepfakes (video/audio) .......................................................................................................................... 17
Synthetische stemmen (voice cloning) ................................................................................................... 17
2
, Gegenereerde tekst en nepnieuws ......................................................................................................... 17
Synthetische afbeeldingen ...................................................................................................................... 17
Synthetische mensen............................................................................................................................... 18
Digital humans in klantenservice ........................................................................................................ 18
Digital humans in de zorg.................................................................................................................... 18
Digital humans in creatieve industrie .................................................................................................. 19
Synthetische influencers ..................................................................................................................... 19
Synthetische media en de theorie ........................................................................................................... 19
Relatie beeldvorming........................................................................................................................... 19
Relatie framing..................................................................................................................................... 19
Relatie agenda-setting ........................................................................................................................ 19
Relatie active audience (Croteau & Hoynes) ..................................................................................... 20
Relatie platformmacht (Van Dijck et al., 20..) ..................................................................................... 20
Relatie representatie en identiteit ....................................................................................................... 20
Realiteiten ............................................................................................................................................ 20
Media en Ethiek ............................................................................................................................................ 20
Ethische cyclus/stappenplan ................................................................................................................... 20
Ethische afwegingen/vragen ................................................................................................................... 23
Ethiek en media Kernwoorden ................................................................................................................ 23
3
Maatschappelijk thema................................................................................................................................... 4
Checklist maatschappelijk thema .............................................................................................................. 4
Trends als voedingsbodem voor jouw gekozen thema ............................................................................ 4
Publieke opinie ........................................................................................................................................... 4
Hoe komt ‘de’ publieke opinie tot stand?.............................................................................................. 4
Media: canvas, platform, katalysator, waakhond ..................................................................................... 5
Mediatheorieën .......................................................................................................................................... 5
Agendasetting & priming ....................................................................................................................... 5
Framing & labeling................................................................................................................................. 5
Wat zijn media? .............................................................................................................................................. 5
Representatie ............................................................................................................................................. 5
Beeldvorming ............................................................................................................................................. 6
Denken over media: 5 fasen in theorievorming ............................................................................................ 6
Fase 1: De almacht van de media ............................................................................................................ 6
Bedenkingen... klassieke massamedia zijn niet almachtig.................................................................. 6
Fase 2: Beperkte macht van de media: de invloed van de opinieleider .................................................. 6
Herziening van het tweetrapsmodel ..................................................................................................... 7
Fase 3: Aandacht voor de ontvanger ........................................................................................................ 7
Fase 4: sturende macht van de media...................................................................................................... 7
Fase 5: de media-explosie ........................................................................................................................ 8
Mediatisering ......................................................................................................................................... 8
Netwerkmaatschappij ..................................................................................................................................... 8
Maar.. ..................................................................................................................................................... 8
Dus... ...................................................................................................................................................... 8
Identiteit ........................................................................................................................................................... 9
Identiteit = construct................................................................................................................................... 9
Zwamvlokmodel, een netwerkbenadering (Brouwer) ............................................................................... 9
Take away .................................................................................................................................................. 9
Versimpelde weergave van media en sociale wereld ................................................................................. 10
Sociologisch perspectief .......................................................................................................................... 10
Structure en agency ................................................................................................................................. 10
Ideologie ................................................................................................................................................... 10
1
,Representatie................................................................................................................................................ 10
Beeldvorming ................................................................................................................................................ 10
Stereotypen................................................................................................................................................... 11
Dus... ............................................................................................................................................................. 11
En... ............................................................................................................................................................... 11
Sturende macht van de media ..................................................................................................................... 11
Media sturen kennisverwerking ............................................................................................................... 11
Agendasetting ...................................................................................................................................... 11
En dat roept een aantal vragen op... .................................................................................................. 12
Media sturen gedrag ................................................................................................................................ 12
Zwijgspiraal (Noelle-Neumann) .......................................................................................................... 12
Echokamers ......................................................................................................................................... 12
Filterbubbels ........................................................................................................................................ 12
Media sturen gedrag ................................................................................................................................ 13
Framing ................................................................................................................................................ 13
Media en publiek, aandacht voor de ontvanger .......................................................................................... 13
Uses & Gratifications ............................................................................................................................... 14
Structure & Agency .................................................................................................................................. 14
Encoding decoding – Artikel Hall............................................................................................................. 14
Big tech en democratie................................................................................................................................. 15
Algoritmisch spiegelpaleis ....................................................................................................................... 15
De vierde wand/muur .......................................................................................................................... 15
Van network naar platform ...................................................................................................................... 15
Drie mechanismen van platformmacht ................................................................................................... 15
Dataficatie ............................................................................................................................................ 15
Commodificatie .................................................................................................................................... 16
Selectie ................................................................................................................................................ 16
Fladderbrein ............................................................................................................................................. 16
Democratie ............................................................................................................................................... 17
Gedeelde werkelijkheid............................................................................................................................ 17
Synthetische Media en Waarheid ................................................................................................................ 17
Deepfakes (video/audio) .......................................................................................................................... 17
Synthetische stemmen (voice cloning) ................................................................................................... 17
2
, Gegenereerde tekst en nepnieuws ......................................................................................................... 17
Synthetische afbeeldingen ...................................................................................................................... 17
Synthetische mensen............................................................................................................................... 18
Digital humans in klantenservice ........................................................................................................ 18
Digital humans in de zorg.................................................................................................................... 18
Digital humans in creatieve industrie .................................................................................................. 19
Synthetische influencers ..................................................................................................................... 19
Synthetische media en de theorie ........................................................................................................... 19
Relatie beeldvorming........................................................................................................................... 19
Relatie framing..................................................................................................................................... 19
Relatie agenda-setting ........................................................................................................................ 19
Relatie active audience (Croteau & Hoynes) ..................................................................................... 20
Relatie platformmacht (Van Dijck et al., 20..) ..................................................................................... 20
Relatie representatie en identiteit ....................................................................................................... 20
Realiteiten ............................................................................................................................................ 20
Media en Ethiek ............................................................................................................................................ 20
Ethische cyclus/stappenplan ................................................................................................................... 20
Ethische afwegingen/vragen ................................................................................................................... 23
Ethiek en media Kernwoorden ................................................................................................................ 23
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