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Proefexamen Media-Culture Multiple-choice + Open Questions

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Proefexamen Media-Culture S0N78A by Stef Aupers, given in 2025 at the Faculty of Social Sciences at KULeuven. Based on the powerpoints, mindmaps I made myself and my own college notes, made by AI.












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📘 College 1 – Introduction to Media & Culture
Total: 10 questions

• 8 Multiple Choice (kennis, begrip, toepassing)
• 2 Open Questions (geen mening, wel uitleg/toepassing)




🔹 Multiple Choice Questions (8)
MC1. Media culture is best defined as:
A. The study of artistic masterpieces only
B. The analysis of media technology without social context
C. A subfield of communication sciences focusing on meaning-making through media
D. The sociological study of non-mediated culture



MC2. According to Émile Durkheim, culture is crucial because it:
A. Prevents all forms of social conflict
B. Provides shared meaning and social order
C. Exists independently of social life
D. Is biologically inherited



MC3. The concept of anomie refers to:
A. A state of excessive social regulation
B. Cultural innovation driven by media
C. Normlessness and loss of meaning
D. Individual creativity



MC4. Which theorist is most strongly associated with the concept of anomie?
A. Émile Durkheim
B. Max Weber
C. Norbert Elias
D. Walter Benjamin



MC5. The historical distinction between high-brow and low-brow culture emerged mainly
from:
A. Differences in intelligence
B. Technological change

,C. Natural taste differences
D. Social class distinctions



MC6. Norbert Elias’s civilizing process describes culture as:
A. A random artistic evolution
B. A biological development
C. A long-term social process linked to power and class
D. A purely economic phenomenon



MC7. Horkheimer and Adorno criticized Hollywood culture because it:
A. Encouraged artistic experimentation
B. Was standardized and commercially driven
C. Empowered critical audiences
D. Eliminated ideology



MC8. Walter Benjamin argued that photography and film:
A. Destroyed all forms of art
B. Had no impact on culture
C. Strengthened traditional painting
D. Changed the function and status of art



🔹 Open Questions (2)

OQ1. Explain how media culture contributes to meaning-making in modern societies.
(knowledge & understanding — no personal opinion required)




OQ2. Describe one reason why media culture became academically relevant in the 20th
century.
(knowledge & application)

,📘 College 2 – Media and Ideology
🔹 Multiple Choice Questions (8)

🔹 Multiple Choice Questions (8)
MC1. Media content can best be described as:
A. Neutral representations of reality
B. Texts without cultural meaning
C. Pure entertainment disconnected from society
D. Media texts containing cultural narratives that shape social meaning



MC2. Karl Marx primarily analyzed ideology in relation to:
A. Language and symbols
B. Economic capitalism and inequality
C. Media genres
D. Individual psychology



MC3. False consciousness refers to:
A. Scientific misunderstanding
B. Conscious political resistance
C. Misrecognition of structural power relations
D. Deliberate deception by elites



MC4. Neo-Marxist theorists such as Althusser and Gramsci shifted the focus of ideology
from:
A. Economy to culture and institutions
B. Culture to biology
C. Media to technology
D. Society to individual psychology



MC5. According to Althusser, ideology is mainly reproduced through:
A. Personal choice
B. Mass entertainment only
C. State and cultural institutions
D. Genetic inheritance

, MC6. A key principle of neoliberal ideology is:
A. Strong government intervention
B. Collective responsibility for inequality
C. Minimal state and free markets
D. Cultural equality



MC7. Reality TV formats such as The Apprentice often communicate the idea that:
A. Social success is structurally determined
B. Failure is caused by government policy
C. Hard work leads to success and failure is personal
D. Inequality should be eliminated



MC8. Media texts are ideological because they:
A. Always contain political messages
B. Are created within specific cultural and social contexts
C. Are objectively neutral
D. Eliminate stereotypes



🔹 Open Questions (2)

OQ1. Explain what is meant by ideology in media culture.




OQ2. Briefly explain how neoliberal ideology is communicated through popular media texts.
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