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Integrated Marketing Communications (BUSE2027) (Lecture Notes and Exam)
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10
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48
Laatst geüpdatet
13-01-2024
Complete summarised lecture notes for all chapters of the Block 4 marketing module at 2nd year, including a practice exam.
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10
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Summary Marketing IIB (Integrated Marketing Communications) Chpt.23 - Personal Selling
Samenvatting
Summary Marketing IIB (Integrated Marketing Communications) Chpt.21 - Public Relations, Word of Mouth, and Sponsorships
Samenvatting
Summary Marketing IIB (Integrated Marketing Communications) Chpt.18 - Sales Promotion and Trade Promotion
Samenvatting
Summary Marketing IIB (Integrated Marketing Communications) Chpt.14 - Social Media
Samenvatting
Summary Marketing IIB (Integrated Marketing Communications) Chpt.13 - Digital Media
Samenvatting
Summary Marketing IIB (Integrated Marketing Communications) Chpt.12 - Traditional Advertising Media
Samenvatting
Summary Marketing IIB (Integrated Marketing Communications) Chpt.11 - Endorsers and Message Appeals in Advertising
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Integrated Marketing Communications
- 2013
- 9781408093566
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