Marketing fundamentals résumés

This document sums up Chapter 5 "Marketing research and marketing information" of the book "Marketing Fundamentals" by Bronis Verhage and contains additional information from the lecturer. Information is very well structured in "bullet sentences" and in a very graphic layout that both make clear what are "minor" and what are "major" information. Thus, although the summary is more extensive than a normal summary, you can see very well what are details and what not and decide yourself ...

Hey Guys! Here my summary with all the mandatory ITM Year 1 chapters of the book Marketing Fundamentals by Verhage.

Summary of chapters 1,2,3,6,7,9,10,11,12 and 13 of the book Marketing Fundamentals used in the first year of many hotel, tourism or HORECA studies. These chapters are relevant for the exams of the first year of the NHTV International Hotel Management.

Summary for the marketing exam

Introduction to Marketing Jaar 2 voor de richtingen Chinees, Japans en Arabisch. Geschreven met afbeeldingen en voorbeelden om dingen te verduidelijken.

Samenvatting Marketing Fundamentals H7 t/m 12 (2de druk) geschreven door Bronis Verhage, (Noordhoff Uitgevers)

Perfecte samenvatting voor het behalen van het tentamen, heeft er ook voor gezorgd dat ik mijn propedeuse heb gehaald. Perfect summary to help pass your exam, also helped me obtain my first year certificate (propedeuse).

This document sums up Chapter 7 "Product strategy and services marketing" of the book "Marketing Fundamentals" by Bronis Verhage and contains additional information from the lecturer. Information is very well structured in "bullet sentences" and in a very graphic layout that both make clear what are "minor" and what are "major" information. Thus, although the summary is more extensive than a normal summary, you can see very well what are details and what not and decide yourself how d...

This document sums up Chapter 6 "Market segmentation and positioning" of the book "Marketing Fundamentals" by Bronis Verhage and contains additional information from the lecturer. Information is very well structured in "bullet sentences" and in a very graphic layout that both make clear what are "minor" and what are "major" information. Thus, although the summary is more extensive than a normal summary, you can see very well what are details and what not and decide yourself how deep ...

This document sums up Chapter 9 "Marketing Communication strategies" of the book "Marketing Fundamentals" by Bronis Verhage and contains additional information from the lecturer. Information is very well structured in "bullet sentences" and in a very graphic layout that both make clear what are "minor" and what are "major" information. Thus, although the summary is more extensive than a normal summary, you can see very well what are details and what not and decide yourself how deep y...