Marketing fundamentals résumés

Summary of all the lectures of EBFU

This document sums up Chapter 9 "Marketing Communication strategies" of the book "Marketing Fundamentals" by Bronis Verhage and contains additional information from the lecturer. Information is very well structured in "bullet sentences" and in a very graphic layout that both make clear what are "minor" and what are "major" information. Thus, although the summary is more extensive than a normal summary, you can see very well what are details and what not and decide yourself how deep y...

This document sums up Chapter 7 "Product strategy and services marketing" of the book "Marketing Fundamentals" by Bronis Verhage and contains additional information from the lecturer. Information is very well structured in "bullet sentences" and in a very graphic layout that both make clear what are "minor" and what are "major" information. Thus, although the summary is more extensive than a normal summary, you can see very well what are details and what not and decide yourself how d...

This document sums up Chapter 6 "Market segmentation and positioning" of the book "Marketing Fundamentals" by Bronis Verhage and contains additional information from the lecturer. Information is very well structured in "bullet sentences" and in a very graphic layout that both make clear what are "minor" and what are "major" information. Thus, although the summary is more extensive than a normal summary, you can see very well what are details and what not and decide yourself how deep ...

This summary is made out of one chapter. Chapter 9 from the Verhage book Marketing Fundamentals. This summary is in English. It can be used for the subject communication or marketing.

samenvatting marketing fundamentals (ENG) Bijvoorbeeld gegevens op saxion in kwartiel 1.3)

Summary of total course year 1.

This document sums up Chapter 10 "Advertising" of the book "Marketing Fundamentals" by Bronis Verhage and contains additional information from the lecturer. Information is very well structured in "bullet sentences" and in a very graphic layout that both make clear what are "minor" and what are "major" information. Thus, although the summary is more extensive than a normal summary, you can see very well what are details and what not and decide yourself how deep you want to dive into t...

Summary Marketing year 2 - Chapter 7. Product strategy and services marketing - Chapter 8. New product development - Chapter 9. Marketing communication strategies - Chapter 10. Advertising - Chapter 12. Pricing strategies and price determination - Chapter 13. Distribution - Chapter 14. Retailing

Summary of the book Marketing Fundamentals