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The Trade Desk EDGE: Marketing Foundations exam questions and answers 2023 with complete solution

What does "PII" stand for? : Personally Identifiable Information In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction on a per impression basis. : True The major difference between a true DSP and an ad network is: : An ad network focuses on both the demand side and supply side As RTB evolves: : The epicenter of power moves from the sell side to the buy side If you are the only one on the marketing plan, your frequency window might be: : Not serving as...

The industry needs to begin giving credit to all levels of the purchase funnel - not just the last click. True False : True Attribution for a desired event (e.g., a click or conversion) should be given to: All levels of the purchase funnel Top of the purchase funnel Bottom of the purchase funnel Middle of the purchase funnel : A It's important to have measurable conversions at all levels of the purchase funnel. True False : True 2 | P a g e Line item-based systems require you t...

Demanding Transparency and running on a whitelist or a blacklist are methods to ensure brand safety True False : True WhiteOps is simply a text file that publishers drop onto their websites, stating the companies that are authorized to sell their inventory. This allows programmatic buyers to check the validity of the inventory that they purchase. True False : False As well as owned and operated features available in DSPs, buyers need to partner with the industry leading technolog...

A campaign's strategy depends on the sales cycle of the product being advertised. True False : True Recency plays a more important role in retargeting strategies than with other campaign strategies. True False : True When should you start optimizing? Day 1 Day 7 Day 14 As soon as there is enough data to inform decisions : D 2 | P a g e When budgets are large, you should focus on more granular targeting with your campaign. True False : False All data is created equal. Tru...

"Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. True False : True A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. True False : False A data management platform (DMP) helps you evaluate audience data by: Conducting lookalike modeling Forecasting available impressions Segmenting users All answers apply : D 2 | P a g e A DSP activates the data stored in a DMP. True False : True Cost per mill...

The Trade Desk EDGE: Marketing Foundations exam with verified answers What does "PII" stand for? -Correct Answer-Personally Identifiable Information In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction on a per impression basis. -Correct Answer-True The major difference between a true DSP and an ad network is: -Correct Answer-An ad network focuses on both the demand side and supply side As RTB evolves: -Correct Answer-The epicenter of power moves from ...

The Trade Desk EDGE: Marketing Foundations exam with verified answers What does "PII" stand for? -Correct Answer-Personally Identifiable Information In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction on a per impression basis. -Correct Answer-True The major difference between a true DSP and an ad network is: -Correct Answer-An ad network focuses on both the demand side and supply side As RTB evolves: -Correct Answer-The epicenter of power moves from ...

What does "PII" stand for? - Correct Answer Personally Identifiable Information In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction on a per impression basis. - Correct Answer True The major difference between a true DSP and an ad network is: - Correct Answer An ad network focuses on both the demand side and supply side As RTB evolves: - Correct Answer The epicenter of power moves from the sell side to the buy side If you are the only one on the...

The Trade Desk: Advertising Concepts Exam Questions And Answers The industry needs to begin giving credit to all levels of the purchase funnel - not just the last click. True False - ANS True Attribution for a desired event (e.g., a click or conversion) should be given to: All levels of the purchase funnel Top of the purchase funnel Bottom of the purchase funnel Middle of the purchase funnel - ANS A It's important to have measurable conversions at all levels of the purchas...