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TheTradeDesk Correctly Answered Questions Pack| UpToDate | Already Graded A+
TheTradeDesk Correctly Answered Questions Pack| UpToDate | Already Graded A+
[Montrer plus]TheTradeDesk Correctly Answered Questions Pack| UpToDate | Already Graded A+
[Montrer plus]"Dynamic Creative Optimization" creates a personalized ad for each user by using 
cookies. 
True 
False 
: True 
A demand-side platform (DSP) sells inventory on behalf of publishers across the 
internet. 
True 
False 
: False 
A data management platform (DMP) helps you evaluate audience data by:...
Aperçu 2 sur 6 pages
Ajouter au panier"Dynamic Creative Optimization" creates a personalized ad for each user by using 
cookies. 
True 
False 
: True 
A demand-side platform (DSP) sells inventory on behalf of publishers across the 
internet. 
True 
False 
: False 
A data management platform (DMP) helps you evaluate audience data by:...
A campaign's strategy depends on the sales cycle of the product being advertised. 
True 
False 
: True 
Recency plays a more important role in retargeting strategies than with other campaign 
strategies. 
True 
False 
: True 
When should you start optimizing? 
Day 1 
Day 7 
Day 14 
As soon as ther...
Aperçu 2 sur 5 pages
Ajouter au panierA campaign's strategy depends on the sales cycle of the product being advertised. 
True 
False 
: True 
Recency plays a more important role in retargeting strategies than with other campaign 
strategies. 
True 
False 
: True 
When should you start optimizing? 
Day 1 
Day 7 
Day 14 
As soon as ther...
Demanding Transparency and running on a whitelist or a blacklist are methods to 
ensure brand safety 
True 
False 
: True 
WhiteOps is simply a text file that publishers drop onto their websites, stating the 
companies that are authorized to sell their inventory. This allows programmatic buyers 
...
Aperçu 2 sur 8 pages
Ajouter au panierDemanding Transparency and running on a whitelist or a blacklist are methods to 
ensure brand safety 
True 
False 
: True 
WhiteOps is simply a text file that publishers drop onto their websites, stating the 
companies that are authorized to sell their inventory. This allows programmatic buyers 
...
The industry needs to begin giving credit to all levels of the purchase funnel - not just 
the last click. 
True 
False 
: True 
Attribution for a desired event (e.g., a click or conversion) should be given to: 
All levels of the purchase funnel 
Top of the purchase funnel 
Bottom of the purchase f...
Aperçu 2 sur 6 pages
Ajouter au panierThe industry needs to begin giving credit to all levels of the purchase funnel - not just 
the last click. 
True 
False 
: True 
Attribution for a desired event (e.g., a click or conversion) should be given to: 
All levels of the purchase funnel 
Top of the purchase funnel 
Bottom of the purchase f...
What does "PII" stand for? 
: Personally Identifiable Information 
In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction 
on a per impression basis. 
: True 
The major difference between a true DSP and an ad network is: 
: An ad network focuses on both the demand si...
Aperçu 2 sur 11 pages
Ajouter au panierWhat does "PII" stand for? 
: Personally Identifiable Information 
In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction 
on a per impression basis. 
: True 
The major difference between a true DSP and an ad network is: 
: An ad network focuses on both the demand si...
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