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Marketing Management

Erasmus Universiteit Rotterdam (EUR)

Voici les meilleures ressources pour passer Marketing Management. Trouvez guides d'étude pour Marketing Management, notes, devoirs et bien plus encore.

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Lecture slides + notes + summaries/notes about the articles

  • Notes de cours

    Lecture slides + notes + summaries/notes about the articles

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    2
    71
    octobre 2023
    2023/2024
  • All the lecture slides (most of it typed out, so you can search with crtl+f) Some additional notes Notes about all the articles: some a summary or just some notes which were remarkable (don't rely on this!)
  • renskerijkaart
    5,99 € Plus d'infos
The 4P's in marketing management

  • Resume

    The 4P's in marketing management

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    7
    mars 2023
    2022/2023
  • This document summarises how we exactly implement our strategy and articulate our positioning. This can be achieved through the 4P's strategy (product, price, place, promotion). This includes also additional readings as, how to stop consumers from focusing on the price, pricing to create share value.
  • annemarietrgmn
    5,49 € Plus d'infos
how to make a successful marketing strategy in 3 steps (marketing management)

  • Resume

    how to make a successful marketing strategy in 3 steps (marketing management)

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    7
    février 2023
    2022/2023
  • the summary outlines how to make a successful STP, segmenting, targeting, and positioning. The content presents explicit explications of the procedural stages, case studies, practical implementation instances, and scholarly literature integration as rediscovering marketing segmentation, and analyzing customers perceptions.
  • annemarietrgmn
    6,89 € Plus d'infos
Marketing Management : the 3 C's

  • Resume

    Marketing Management : the 3 C's

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    6
    janvier 2023
    2022/2023
  • summary of the first part of the marketing management course namely the 3C's analysis, the importance of this first analysis for a comapny in a competitive market. The topic is broaden with notes from reading regarding the concepts discussed in this first part ( e.g. coherence premium, competitive strategy, the customer decision journey)
  • annemarietrgmn
    5,49 € Plus d'infos
What is marketing management

  • Resume

    What is marketing management

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    2
    janvier 2023
    2022/2023
  • introduction to the topic of marketing management, explaining why firms need to choose a good marketing strategy and the mistakes to avoid
  • annemarietrgmn
    5,89 € Plus d'infos
Marketing management lectures readings summary

  • Pack

    Marketing management lectures readings summary

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    2
    décembre 2022
  • This is a bundle of the only two summaries you will need to pass your marketing management exam. Everything you need to know is in one of these summaries.
  • bentevandenboom
    8,99 € Plus d'infos
Marketing management (BT1203) readings summary

  • Resume

    Marketing management (BT1203) readings summary

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    12
    décembre 2022
    2022/2023
  • This is a collection of summaries of all readings of marketing management. With these 12 pages (instead of more than 70 or something I didn’t count) you know everything you need to know about the readings. I only used these summaries and my lecture summary (Marketing management (BT1203) lecture summary) and I got an 8.6 on my exam.
  • bentevandenboom
    5,99 € Plus d'infos
Marketing Management (BT1203) lectures summary

  • Notes de cours

    Marketing Management (BT1203) lectures summary

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    3
    décembre 2022
    2022/2023
  • This is a complete short summary to quickly understand all content especially if you missed some lectures. Every relevant content is covered in this summary. (I got an 8,6 using this summary)
  • bentevandenboom
    7,99 € Plus d'infos
Marketing Management Summary - BT1203

  • Resume

    Marketing Management Summary - BT1203

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    41
    novembre 2022
    2021/2022
  • Complete summary of the contents of Marketing Management!
  • pienwilms
    6,98 € Plus d'infos
IBA Year 1 Marketing Management Literature Summary

  • Resume

    IBA Year 1 Marketing Management Literature Summary

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    1
    8
    juillet 2022
    2021/2022
  • A summary of the literature for MM.
  • sopiba123
    4,89 € Plus d'infos
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