Marketing management (BT1203) readings summary
This is a collection of summaries of all readings of marketing management. With these 12 pages (instead of more than 70 or something I didn’t count) you know everything you need to know about the readings. I only used these summaries and my lecture summary (Marketing management (BT1203) lecture summary) and I got an 8.6 on my exam.
École, étude et sujet
- Établissement
- Erasmus Universiteit Rotterdam (EUR)
- Cours
- International Business Administration
- Cours
- Marketing Management (BT1203)
Infos sur le Document
- Publié le
- 1 décembre 2022
- Nombre de pages
- 12
- Écrit en
- 2022/2023
- Type
- RESUME
Sujets
-
marketing management
-
stp
-
3c’s
-
segmentation
-
targeting
-
positioning
-
price
-
4p’s
-
pppp
-
ccc
-
place
-
product
-
promotion
-
marketing analysis
-
marketing tactics
-
marketing strategy
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